Catalog

Digital Catalog

Over 81% of consumers begin their furniture purchasing process online to make educated decisions about which product best fits their needs. A website presence is necessary for manufacturers and vendors in order for consumers to consider your brand in their shopping decisions as well as in support of your retail base. You know you need a presence, but how do you accomplish that?

How can you present product in front of furniture consumers?

How can you maintain control over the presentation of your product so you can be sure that it fits your brand?

How can you be sure that your distribution is protected when a third party distributes your catalog?

We can help you develop a brand-conscious product display and merchandising strategy that will ensure your brand needs are met and your retailers get the support they need.

MicroD offers both drapable and non-drapable catalog options:

Drapable catalogs enable your consumers to visualize fabrics, finishes and options on their special order furniture items. This fabric to frame feature uses the same software manufacturers use. It is a fact that conversion rates are much higher with consumers when the retail sales professional can provide a visual representation to a consumer and return rates are much lower. In some cases our clients are seeing upwards of 85% conversion when these powerful tools are used.

Non-drapable catalogs contain still photography of your products with similar product data along with robust romance language found in drapable catalogs. By working with MicroD to develop your digital catalog you’re able to control your brand presentation and ensure that your valued retailers receive the most up-to-date information. In addition, MicroD will work with you to ensure your distribution needs are met. We will also provide you with valuable business intelligence analytics that are compiled from actual interactive consumer use of your catalog data down to the SKU.

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To learn more about creating a catalog for your brand or answers to any questions about how MicroD can accelerate your web presence contact our Team at solutions@microdinc.com or by calling: 800-964-3876