Case Studies for Manufacturers

www.cmfurniture.com

The Company
Their rich history of building quality furniture began in 1972 in the rural town of Taylorsville, North Carolina. Priding itself on United States manufacturing, Craftmaster has over 400,000 square feet of manufacturing and warehousing and through custom order, consumers can select the style and fabric that best suits their decorating need and order it through any of the 1,000+ retail dealers around the world.

The Challenge
Create an innovative online catalog and publish a comprehensive online showroom of custom order upholstery products. Provide these features to consumers on the company website and through the Craftmaster retail dealer websites.

The Results
Roy Calcagne – President / CEO
“As Craftmaster continues to enhance its marketing program, we believe that the MicroD system is the perfect complement to our strategy to inspire consumers and support our dealers. The new catalog will have an inviting and easy-to-use interface that will benefit both consumers and retailers. In addition to allowing customers to select styles and frames personalized to their tastes and needs, the new catalog will enable all our dealers to showcase Craftmaster designs on their websites in a way that advances consumer traffic and buying decisions in their stores.”

www.henrylink.com

The Company
Founded in 1903, Lexington Home Brands is one of the most respected companies in the industry, having built a reputation for design leadership and exceptional value. Henry Link Trading Company is a brand whose passion lies in the discovery of unique and inspiring furniture designs from every corner of the globe – signature pieces hand selected by an experienced team of well-traveled designers and collectors.

The Challenge
Design and build a visually-rich and informative online merchandising solution for Lexington Home Brands new Henry Link Trading Co. brand. The website needed to leverage advanced merchandising tools to communicate the brand’s story and lifestyle experience, inspire consumer demand, and drive sales.

The Results
Robert Stamper – Senior Vice President of Marketing
“We are very pleased with the online debut of our exciting new Henry Link Trading Co. Because this is a brand whose passion lies in the discovery of unique and inspiring furniture designs from every corner of the globe, we chose a website partner who could effectively deliver that distinctive destination experience to the consumer. MicroD gave us the fresh perspective in website design and product presentation that we needed to enable consumers to see and appreciate these exclusive product details and engage with the brand and our retailers.”

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Case Studies for Manufacturers