Case Studies for Retailers

www.kittlesfurniture.com

The Company

Family owned and operated since 1932, Kittle’s Furniture has grown to become one of America’s leading furniture and bedding companies with 12 locations servicing Indiana and Ohio.

The Challenge

Develop a custom website that turns the in-store showroom into a sophisticated online presentation that increases market share and offers customers an easy way to make confident purchasing decisions.

The Results
Eric Easter – President and CEO

“Few things are more important today to any furniture retailer than their website – it is truly their face to the public. With more than 85% of all consumers visiting a furniture retailer website before they begin shopping, making sure you are putting your best foot forward is critical to success. MicroD has developed Kittle’s website at a reasonable cost and is constantly improving its effectiveness. No matter how good our website becomes, MicroD shares our belief that it can always be better. MicroD is easy to work with and incredibly responsive. As they have been participants for many years, they truly understand our industry. Simply put, they get it.”

Thomas Wirt- Director of Information Systems

“As a leader in our space, we are constantly working to protect and increase market share. We believe that a fresh and cutting-edge Internet presence is essential in today’s furniture retail environment. When we decided to move beyond our in-house efforts, we chose the MicroD ePiphany platform because it gave us a complete online solution that includes creative website development, catalog management, and web hosting in a single integrated package. After working with MicroD for more than six months, we are very pleased with our website and the results it is delivering. We are particularly impressed with their extensive product catalog capabilities that have taken our online presentation to a new level while also giving us the flexibility to configure the catalog to our specific needs. We receive many compliments from customers on the presentation and ease-of-use of our site.”

www.baconsfurniture.com

The Company

Since 1972, Bacon’s Furniture has provided quality service and exceptional home furnishings in Southwest Florida. Bacon’s currently operates three locations with its location in Port Charlotte, Florida boasting a three acre showroom!

The Challenge

To give Bacon’s Furniture a quality website with ongoing training and support, while also creating a traffic-driving online showroom that allows consumers to customize fabric on upholstered furniture.

The Results
Jeff Bacon – Owner
“Beside the fact that we prefer to work with a company that is based in the United States, we like the idea of using the ePiphany platform to integrate all of our vendor catalogs and the ability to drape fabrics on upholstery, with one company, Micro D. I could sense that our previous host was not so focused on the furniture industry. Through the years, I have watched MicroD continually improve on the products and services they offer for the furniture industry. Now MicroD has the ability to handle all our needs in the tech field. It is a logical answer for our internet presence.”

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