Many people become frustrated because they don’t see immediate results from their SEO efforts. SEO is a process where you need to consistently work on your website to improve and maintain your rankings on the search engine results. These simple search engine optimization “quick fixes” are mostly intended as things you should do on a daily basis. In addition to what you can do on your own, team of experts at a SEO company like MicroD can provide you with more assurance that your website is not only designed in a way that attracts users, but that each page is tightly optimized so your page reads Google-friendly.
Below you’ll find nine simple search engine optimization steps that can be taken on a daily basis to slowly but surely improve the strength of your website’s SEO.
1. Write high-quality content that people want to read.
The content on your website should be good enough that your audience will actually want to read it. Good quality content has these characteristics:
- Free from clutter
- Unique, not copied
2. Build internal links to your web pages.
Internal links are links that send traffic to other web pages on your website. This simple search engine optimization method of linking provides more authority to the existing web pages on your website. More “authority” means that these web pages become much more valuable from the search engine’s point of view.
3. Improve link titles and descriptions for more clicks.
If you have links and descriptions on your website, it’s in your best interest to improve/optimize the wording to generate more clicks. Do not make these links and descriptions too wordy. Do not add too many different keywords to links.
4. Write a guest post on a blog.
A very good way to improve the “authority” of your website is to write a blog post about something you’re knowledgeable about on someone’s blog. The post should be relevant to the subject of your website and the blog should receive decent traffic and a decent PageRank. You can place anchor links within the blog post, which link back to your website. Remember, an important element of your SEO is the quality of websites linking back to you.
5. Reclaim links from other websites.
Many times, what you find on other websites is that they have broken links. You simply contact the website owner and recommend that they link to a page on your website.
6. Fix 404 Errors.
If you have a complex linking structure on your website, every time you remove a web page, you could cause a broken link. Make sure you check for broken links in your Google Analytics report and fix them.
7. Fix redirect issues.
The most common issue here is creating 302 redirects instead of creating 301 redirects. This makes search engines think that this is a temporary move when it’s a permanent change.
8. Change under-performing pages.
Some of your web pages may not be ranking well at all on the search engines. What you can do is target a less competitive keyword for that under-performing page to increase the likelihood that the page will rank better on the search engines.
9. (Politely) ask for links to your website.
Search for keywords relevant to your website and come up with a list of websites. Once you have a list of websites, contact them to see if they are willing to link back to your website.
Improving your SEO is a direct doorway to growing your business’ online footprint and ultimately increasing your ROI. For further assistance, or if you have any questions regarding the above tips to help improve a website’s stagnant SEO, feel free to contact our Internet Marketing experts today.