Why Brands Should Streamline Business Operations (and how)
The supply chain as we know it has been around for at least a couple hundred years. And while it’s worked during that time, it wasn’t…
Managing Your Furniture Retail Budget in 2019 (with Richard Sexton)
Richard Sexton, Chief Product Officer at MicroD, has a secret for retailers when it comes to budget. In this episode, listen as Emily asks Richard the…
How Manufacturers Can Increase Brand Exposure
As a manufacturer in today’s furniture marketplace, you understand the importance of your brand. But sometimes struggle with how to increase brand exposure. When it comes…
Is Brick and Mortar Retail Dying? (with Nate Smathers)
Nate Smathers works with a lot of retailers who are asking a lot of questions about the future. With so many questions and uncertainty about the…
Marketing Your Furniture to Millennial Shoppers
Millennials are changing the way things work in retail to the dismay of many accustom to doing business with the generations before them. Generation gaps between parents and…
Remarketing with Google (with Rich Barker)
Remarketing. It’s that phrase you’ve heard over and over again from marketing teams. But what is remarketing? If you’re looking for answers and want to learn…
Learn How to Improve Sales at High Point Market
The clock is ticking and High Point Market is upon us. What can you expect to find from this Market? At MicroD, the theme for this…
What is a Buyer Persona?
81% of retail purchases now start online. This doesn’t mean that they don’t still enter a showroom to buy a sofa. But it does mean that…
How Can I Improve My Furniture Sales?
You’re a retail store owner who needs to increase sales. If that sounds like you, this episode should be on your most-played list. Join Emily Stalvey…
Best Free Marketing Tools and Retail Resources
As marketing leaders in the home furnishings industry, it’s our job to make sure you have all the tools you need to succeed. We understand the…
4 Common SEO Myths
Today, over half of all website traffic arrives through search engine organic results. Over half of these searches are done on mobile devices. 88% of local website…
NEW 3D Product Visualization Technology at MicroD
MicroD has been at the forefront of visualization technology to the home furnishings industry for 25 years. And with the advent of more sophisticated customer journeys…
Conversion Rate Optimization: 5 Simple Steps (with Ken Widger)
Join Chris Lamb as he talks with Ken Widger about Conversion Rate Optimization (CRO). We’ll explain what is conversion rate optimization and five steps you can…
What is eCommerce Marketing?
Today, nearly 2 billion websites call the Internet home. Another 500,000 (give or take) will go live today, and tomorrow and the next. While many of these…
How to Turn Website Traffic into Showroom Sales
Your website isn’t killing your showroom. (We’ve got your attention now, right?) How many of your showroom visits do you think began online? Would you believe…
Marketing Your Furniture Store Online in 2019
This week’s podcast touches on how to advertise your furniture store. Chris Lamb is a certified Google Advertising expert and Emily Stalvey is a certified Content…
John Thomas Launches New MicroD Website
Home furnishings brand, John Thomas, just launched a brand new website and online brand experience with MicroD. After years of managing multiple online properties to coordinate the…
How Google Remarketing Works
Did you know that around 70% of online shopping carts get abandoned? People bouncing off your site after only viewing one page may be as high…
2019 Toolkit for Website Success
Your website is the online representation of your showroom. No matter what you call it, you need to pay big attention to it this year. In…
5 Website Updates to Make it Feel Like New
How much does your showroom resemble the space 10 years ago? How about last season? You understand the importance of a strategically-laid out showroom. You get…
Keys to Being Successful in Retail in 2019 – Tips from the Experts
How can you stay energized about your business during 2019? We’re talking to you today about the tips our experts have about this very topic. Get…
How to Start eCommerce
In the US, the online home furnishing market now exceeds $60 billion, making eCommerce the preferred way to buy. But businesses like yours that have been…
We Started a Podcast!
That’s right! Join Chris Lamb and Emily Stalvey, marketers at MicroD, as we get honest and talk about why MicroD is launching a podcast. Who will…
MicroD Names Erika Schwing to New Position
MicroD is proud to announce the promotion of Erika Schwing to the role of Senior Business Development Executive. Erika has been with MicroD for nearly 5 years…
Omnichannel Retail Strategy: What It Is and How to Do It Right
With the proliferation of eCommerce, it often seems like everything has gotten a lot more complicated. You can’t advertise the same, market the same, or do…
Strategy to Advertise a Furniture Store
How do I advertise my furniture store? How do I get people in the door with a furniture store advertising strategy? We hear it all the…
How to Improve Furniture Sales Online and Offline
Retailers in the home furnishings industry are operating in a state of panic. The question “How can I improve furniture sales” is asked early and often…
MicroD Launches New Website
If you’re standing still, you’re always going to be behind. MicroD launched a brand new corporate website in December 2018. As the leading web technology provider…
Company C Launches New Solution with MicroD
Company C will become a featured manufacturer in the MicroD online catalog, and will also have a product landing page available for retailers to help create…
Keys to Being Successful this Year: Tips from Experts
The new year has come and the next phase of your business comes with it. Doing business the same as last year is out of the…
Product Catalog Data Improves SEO for Furniture Retailers
For obvious reasons, product catalog data on your furniture retail website is invaluable. We’ll run through a recap. Product catalog data gives the consumers insight into…
How to Improve the Ecommerce User Experience
73% of online users tend to spend their money on one to five websites. That’s great if you’re one of those brands with whom they’ve forged…
How to Conduct a Website Audit and Improve SEO Results
It’s no secret that better customer engagement leads to higher retention from loyal buyers. One of the biggest weapons at your disposal is the strength of…
Why Product Photography is Valuable for Increasing Revenue
A picture is worth a thousand words. You’ve seen it written in hundreds or thousands of articles. But what does that relate to your home furnishings…
Make Your Digital Investment Count by Improving Your Digital Presence
Article by Richard Sexton, MicroD. It goes without saying that there is virtually no business in existence today that does not require some sort of digital…
6 Reasons Why You Need Digital Catalogs for Retail Websites
Flipping through paper catalogs within a furniture store is slowly becoming an obsolete element of the discovery and sales processes. These days, shoppers conduct product research…
Leadership in the Home Furnishings Industry
MicroD is proud to join leaders in the home furnishings industry November 27 – 29, 2018 in Florida for the Furniture Today Leadership Conference. Every year,…
What is Behavioral Marketing for Retailers?
Wouldn’t it be nice if you could read the minds of every person deciding to visit your website? Are they looking for new living room furniture?…
How Interactive Style Quizzes Can Convert Sales for Your Furniture Store
Coming up with different ways of engaging website visitors can be challenging for businesses. Your business must be willing to experiment and create content that gives…
What is Email Remarketing?
A lot goes into designing marketing campaigns attracting customers to your e-commerce or physical retail store. There’s the investment made in upgrading your website, placing targeted…
Who wore it better: Product Photo or 3D Product Rendering?
The appeal of your website is more important than ever thanks to the rise of ecommerce shopping over the past decade. 43% of people searched for…
What is Retention Marketing?
“Retention marketing” is the latest term that you’ve started hearing wherever you go. This may make you curious: is this just another buzzword, or the future…
What Are You Paying for PPC?
We’ve put together a comprehensive guide about why you shouldn’t be paying more for PPC marketing and should trust affordable PPC management companies. However, it’s important…
How to Achieve Customer Satisfaction Online
Things were hard enough when you only had to worry about keeping foot traffic coming in through your physical store. The rapid rise of e-commerce competitors…
Understanding EDI in Lean Supply Chain Management
Lean supply chain management has become increasingly popular in the manufacturing industry. When a company adopts lean supply chain best practices, they experience a number of…
5 Simple Ways to Improve User Experience Online
More and more of your customers are going to be digital natives. Like many Millennials, these are customers who have grown up in a completely wired…
How to Create a Personalized Web Experience for Retail Shoppers
One of the challenges of shifting your focus from in-store to e-commerce shopping is figuring out ways to personalize the experience for visitors. How can you…
MicroD Launches iNGAGE Personalized Online Shopping
Retailers and manufacturers have been pushing against the vastly shifting sands of online retail. There was a lack of personal touch that brick and mortar showrooms…
5 Ways to Improve Your Furniture Store Marketing
Marketing your furniture store is an important part of driving sales. However, many retailers are intimidated by furniture marketing ideas because there are so many different…
3D Spaces, Augmented Reality, and the Transformation of Interior Design
Consumers faced many challenges in the past when buying furniture. A lot of guesswork was involved when figuring out if a piece would fit the home…
BDI Taps MicroD for Brand Experience
In an effort to simplify and improve the consumer online shopping experience with brand product data and to maximize online brand visibility and brand experience, BDI…
Content Marketing for Retailers: Who Are Your Readers?
Let’s face it. Content marketing for retail stores can be very difficult. It’s a bit like fighting a two-front war, as you try to appeal to customers…
How to Plan Your 2019 Digital Marketing Strategy
It’s never too early to start planning your digital marketing strategy for next year. Your competitors are already looking to gain any edge they can within…
How Has HGTV Changed Product Presentation Standards with 3D?
HGTV, or Home and Garden Television, has taken the world by storm. In 2016, HGTV was the third most-watched cable network, just behind ESPN and Fox…
MicroD’s Annual Company Picnic
MicroD isn’t just another company with faceless employees who clock in each morning, work silently at their desks all day, and clock out before going home.…
Power-Up Your Online Catalogs With 3D Product Models
It can take a lot of imagination for shoppers to visualize how much better your furniture can look in their homes. Sure, a shopper can always…
Digital Marketing Basics for Retailers
It’s a tough world out there for retailers. The rise of Amazon’s shopping trends makes a new challenge for retailers vying for the consumer’s attention. Whether…
Answers to Your BIGGEST Digital Marketing Concerns
You tapped into all the available tools you could find to help you learn digital marketing. Financial resources were allotted to place ads in all the…
2019 Trends: The Future of Furniture, 3D, and Augmented Reality
Today’s online audience is more discerning than ever before. Users want to engage with websites that offer rich, dynamic experiences, especially when the prospect of spending…
How Artificial Intelligence Maximizes Marketing Efforts
We’re already using artificial intelligence marketing today. Artificial intelligence in marketing solutions is no longer something we’ll see sometime in the future. Siri, Cortana, and Alexa…
Creating A Content Plan For The Holiday Season
It’s amazing how the second half of the year starts accelerating once we get past the fourth of July. It seems like we were just getting…
How Great Product Descriptions Impact Sales
Your store may be full of exactly what customers shopping for furniture and other home décor desire. But how will they know that if your website…
Myth: Digital Marketing Does Not Impact Store Sales
In the past 20 years, buyers have gotten used to convenience. They’ve also come to expect variety—and even custom-tailored products. Today’s leading product providers, like Amazon,…
Digital Marketing Glossary: Terms You Should Know
Digital Marketing is a very important component of any business, big or small. Research indicates that more than 60 percent of brick and mortar store sales…
Traditional Marketing vs Digital Marketing: How to Find the Right Balance
Digital marketing has amassed quite a lot of success in recent years. Now, a lot of experts wonder whether it’s overtaking traditional marketing. As brands convert…
How to Improve Your Facebook Audience and Engagement
Getting your business online and active in social media platforms like Facebook can be a frightening prospect. You’re here to learn how to improve Facebook page…
Baker Interiors Group selects MicroD for 3D Product Models
Industry leaders start their 3D roadmap to compete with large furniture retail. From Walmart to Ikea, there is a new standard for product visualization. 3D product…
Website vs Marketing – Why Retailers Confuse the Two Expenses
Your website can be one of your most effective tools when it comes to increasing profits. The right layout, content, and navigational flow helps convert visits…
3 Reasons You Need Online Product Catalogs
Giant online retailers like Amazon and Wayfair are changing the landscape for all retailers and especially for furniture and home goods retailers. Creating a website with…
5 Ways to Keep Your Brand Top of Mind
How would your company fare in a survey of customers in the market for home furnishings? Would your brand be at the top of their mind?…
5 Tips for Online Video Marketing
People remember 20% of what they hear, 30% of what they see and 70% of what they see and hear. Online video marketing is clearly a…
Why You Need Local SEO Services to Survive in Small Business
Search Engine Optimization or (SEO) is one of the most powerful digital marketing tools used today. Organic SEO is part of your digital marketing. It fine…
Why Retailers Need to Create Ecommerce Websites
How often have you heard leaders in the retail industry say the key to long-term success is to create an ecommerce website? A majority of shoppers…
7 SEO Tips for Every Content Marketer
Content marketing and search engine engagement are so closely intertwined that business owners sometimes think they are the same thing. That’s understandable, but it can lead…
How to Increase Sales of a Product through Product Visualization
Sales and marketing professionals are always looking for techniques on how to increase sales of a product online. Ultimately, the goal is to boost product sales…
How to Build Your Ecommerce Website
The industry buzzes with the E word spoken barely above a whisper. Ecommerce. We talk with a lot of retailers about why you need to have…
How to Improve Customer Satisfaction on Your Website
It’s no secret. A bad customer experience can drive people away from your business. Great customer experiences can cement relationships and create loyal customers. Whether you’ve…
How Voice Search SEO Impacts Your Website Ranking
Mobile web search has radically altered the landscape of search engine optimization. Today, voice search may be about to do the exact same thing. Customers are…
A Guide to Digital Marketing in the Retail Sector
A brick-and-mortar business still needs a web presence — whether you’re trying to sell your product digitally or not. Today, the most successful retail stores run…
3D Room Planner by MicroD Launches at Art Van Furniture Franchising
MicroD has launched a 3D Room Planner and augmented reality program for Michigan-based Top 100 retailer, Art Van Furniture. The 3D room planner for Art Van…
Writing Effective Marketing Emails that Sell
Local retailers and e-commerce companies both struggle to find the best methods for writing effective marketing emails. With so much noise on the internet, email marketing offers…
10 Keys On How to Make an Email Campaign Successful
Email marketing campaigns are one of the most effective forms of advertising, in terms of ROI. A single dollar spent on email advertising can return hundreds to…
How to Grow Your Email List for Better Conversions
Email is still one of the most cost-effective ways to get in front of consumers. Businesses can use long- or short-form content along with graphics to…
A Guide to Local SEO for Small Business
If you are a business with a brick-and-mortar location, local SEO is a term you should be familiar with. This guide will get you started with local…
A Guide to Email Marketing for Beginners
Email marketing is one of the most effective ways to reach your audience. Even though email existed long before social media and the web, some business owners tend…
Benefits of EDI
In previous blogs, we’ve talked about the basics of electronic data interchange (EDI). But what are the benefits of EDI for your business? To succeed in…
How to Improve Local SEO
In case you are not familiar with the term “local SEO,” let’s start by defining it. SEO stands for search engine optimization or making it easy…
What is EDI?
What is EDI? As a furniture retailer, it’s your job to stay informed, stay proactive and—most importantly—stay effective in today’s growing eCommerce world. Customers want the…
4 Steps to Create the Best Retail Store Experience
It might be surprising for retail furniture store owners to learn most people still prefer to shop inside an actual store. Given the growth in online…
Consumer Habits of Millennials and How to Convert Them
The millennial generation is the largest generation in the U.S. currently. So, each year they contribute a sizable amount to retail sales. This generation is more…
What is the Amazon Effect?
Thanks to the Amazon Effect, eCommerce is changing, and in a big way. Amazon has rewritten the online selling world, making it more difficult for independent…
Brick and Mortar vs Online Shopping: What is the Future of Retail?
The fight between brick and mortar vs online shopping is very bitter. What’s worse, furniture stores are caught right in the middle! So, which of these…
3 Tips to Get Millennials Shopping at Your Store
It does not matter what type of business you own; whether you sell B2C or B2B, millennial customers do matter to you. This is a fact,…
How to Attract Millennials to Your Store
Millennials are a truly notorious tech-driven and tech-oriented generation. They have grown up in the age of the internet; have access to a wide variety of…
Millennial Shoppers Part 1 – Millennial Shopping Habits
Millenials, everyone is talking about this disruptive buying group. They are the generational demographic born between the 1980s and mid-1990s to early 2000s. Also, perhaps the most misunderstood cohort. Some people…
A Beginner’s Guide to Content Marketing for Small Business
Content is King. It was true back in the 90’s and it has never been more important for growing a business online today. Internet users are…
Augmented Reality Shopping: High Point Market Seminar
April’s High Point Market is always abuzz with new trends and beautiful collections launching for the first time. Among the designs and decor of this year’s…
Augmented Reality in Retail and the Competitive Advantage it Gives
Augmented reality in retail (AR) lets furniture sellers and their customers insert virtual objects like sofas and dining room sets into real-world spaces such as a…
Local SEO for Retail and 4 Mistakes You Should Avoid
Make it easy for your customers to find your retail website by implementing a strong strategy for local SEO for retail. You invested time, money, and…
5 Ways to Improve Website Conversion Rate
To improve website conversion rate, you need to focus on its visitors. No matter your market, your fans matter. Your website’s conversion rate—or the percentage of…
RESEARCH. TREATMENT. HOPE.
Too many of us have felt the impact that cancer, diabetes, and other serious illnesses have on our lives and those of our loved ones. Whether…
What is Endless Aisle?
The retail world is growing. It’s also getting more dynamic, technologically. Traditional brick-and-mortar stores can’t cut modern competition, and leading providers are taking notice. Now, successful…
3 PPC Tips for Small Business and How to Improve Your PPC
Pay Per Click (PPC) advertising may be one of the most cost-effective advertising options. However, sometimes small business marketers do not know how to optimize their…
How Big Data for Retail is Changing the Retail Landscape
Big Data for Retail Big data for retail is a technology that nearly everyone in the industry needs to embrace as quickly as possible. As a…
The Countdown to High Point
Countdown to High Point Market It seems like we end one Market and are already preparing for another. With High Point happening soon, we are more…
What Augmented Reality Means For Your Bottom Line
How Augmented Reality Is Changing The Reality Of Furniture Sales Augmented Reality (AR) is changing the way people buy and interact with furniture online. According to…
5 Website Trends To Boost Furniture Sales
As a retailer, you need to keep up with retail website technology to have the best chance of selling your products online. Over the years there…
How to Start eCommerce
It’s no secret that you have to be online to be a significant player in the retail furniture industry today. How to start ecommerce? Customers desire…
Digital Marketing with Purpose: Sell More!
More people are buying products online today than ever before. According to Statista, over 1.6 billion people worldwide purchased goods online. That amounts to 1.9 trillion…
NEW Platform Enhancements
Wait no more – Newest OmniVue® Platform updates are coming THIS MONTH! It’s finally time! The newest OmniVue® platform enhancements, version 6.70, are rolling out this…
Losing Sales to Cart Abandonment?
Cart abandonment is an issue that is inevitable for many eCommerce companies. Companies planning for ecommerce must have a pocket of cart abandonment tactics to recover…
eCommerce Trends To Watch For In 2018
Many furniture retailers are hesitant to talk about the “e” word. eCommerce trends are on the top of mind for retailers and we understand. They’re afraid…
Content Marketing Tips For 2018
Retailers bristle with excitement wondering what content marketing trends for 2018 look like. Content has become king in so many aspects of business, and this has transformed…
Understanding the Basics of Google Analytics
What is Google Analytics? Google Analytics is a piece of software, created by Google, that is connected to your website through a unique tracking code. This…
2018 SEO Trends To Look Out For
Without question, 2017 is a great year for search engine optimization (SEO) marketing. Nevertheless, 2018 SEO trends will prove to be the clincher. SEO, when combined with…
The Importance of Video Marketing
Video marketing is one of the most personal ways to reach your customers without being face to face. The majority of consumers want to be entertained.…
How To Use A/B Testing
A/B testing, also known as split testing, is the practice of testing different variables on two different assets in digital marketing. Assets for split testing could…
5 Best Practices for Google AdWords
1. Choose the Right Keywords Align your keywords with your business goals. Are you trying to increase brand exposure? Are you trying to convert every click…
Going to Casual Conference? Let’s talk Tech!
FACEBOOK LIVE: WATCH AGAIN Did you catch the latest Facebook Live broadcast all about Augmented Reality (AR) from our resident tech-expert (and Sr. Vice President of…
MicroD Acquires Award-Winning Digital Marketing Agency
Since its inception, MicroD being a technological pioneer and leader in software solutions for the Home Furnishings industry has been a core value of the company.…
5 Ways to Use Social Media Marketing For 2018
Social media marketing tips for 2018 is the ideal solution for millions of thriving businesses. For years, companies have experimented with various types of advertising solutions, and not…
TOP THREE TECH “EVENTS” AT LAS VEGAS MARKET
It seems like every time we look at our calendar, we’ve got another Las Vegas Market to attend. The thrill of shopping new lines and placing…
2017 Holiday Shopping Review
The season is over now it’s time to do the holiday shopping review. Before retailers are closing the books on another year, but HOW DID WE…
Google Home Services Ads Have Arrived!
Google rolled out the beta version of Google Home Services Ads back in 2015. Since then, it’s been generating a good bit of excitement, particularly for…
How Much Do You Know About Digital Marketing?
Digital marketing is a blanket term for all of a company’s online marketing endeavors. It’s a combination of digital marketing tools and methods for implementing digital…
Top Content Marketing Ebooks for 2017
Content marketing is a vital component of any good digital marketing strategy. There are a lot of excellent resources available regarding content marketing. Are you a…
Top PPC Ebooks of 2017
Pay-Per-Click advertising (PPC) has become a crucial component of a good digital marketing strategy. PPC isn’t particularly easy though. It takes a lot of knowledge, a…
Market Wrap-Up: How Was High Point?
“How was your Market?” Every year as the final days of October pass by, we find ourselves starting most business conversations in the Industry with this…
The Top SEO Ebooks of 2017
With the rise of digital marketing, Search Engine Optimization (SEO) is now a fundamental ingredient for any good online marketing strategy. The complexities of good SEO…
HVAC SEO Guide for 2017
We know that, as an HVAC business owner, you play many different roles. Not only are you the HVAC business owner, you might also be the…
Feizy Partners with MicroD on Rug Visualization
Feizy Partners With Technology Provider, MicroD, On A Rug Visualization Tool To Enhance Dealer Websites And Engage Online Shoppers Feizy and MicroD LLC are partnering…
Storytelling: The Value to Retailers and Manufacturers
Storytelling: The Value to Retailers and Manufacturers Storytelling is probably the most underrated technique in the retail world today. The “story” your business tells your customers…
Tips for Your Conversion Rate Optimization Strategy
Conversion rate optimization, commonly referred to as CRO, can get complicated quickly. You have other components of your digital marketing strategy in place. You’re getting good…
Online Buying Habits of Baby Boomers
All eyes have been on millennials. What do they like? How do you reach out to them? But there are other forces that shouldn’t be forgotten.…
3 Techniques to Improve Your Email Marketing Strategy
There is a lot of customer relationship software (CRM) available to assist businesses with managing effective email marketing strategy. While these CRMs can definitely help you…
OmniVue® 3D gets VR Boost at High Point Market
The OmniVue™ 3D Product Suite by MicroD will continue to excite the Home Furnishings Industry at High Point Market with a Virtual Reality Experience OmniVue 3D,…
3 Email Marketing Tips to Make Your Strategy More Successful
So you’ve decided to implement an email marketing strategy as part of your overall digital marketing strategy. That’s awesome! Still not quite sure how to make…
Klaussner Outdoor Redesigns Website with MicroD, Debuting at Casual Market
Klaussner Outdoor Redesigns Website with MicroD, Debuting at Casual Market Klaussner Home Furnishings will be showcasing their new Klaussner Outdoor website at the Casual Market…
5 Email Marketing Benefits
When clients come to MicroD for our digital marketing services, I’m always surprised by how many clients aren’t using email marketing. Usually, it’s simply because they…
The Rise of Social Commerce
The Rise of Social Commerce Social Commerce: A combination of Social Media and e-commerce. In other words, Social Commerce is a new form of shopping where…
How To Do Email Marketing: A Beginner’s Guide
If you’re anything like me, you receive tons of promotional emails every day. So you’ve likely realized that email marketing should be a component of your…
How Voice and Visual Search are Changing Product Discovery
How Voice and Visual Search are Changing Product Discovery Written By: Richard Sexton, Chief Product Officer, MicroD Rarely do we notice the significance of technology…
Exploring Instagram for Retailers
Exploring Instagram for Retailers: Instagram is THE social media platform solely based on images. Instagram has over 700 million users and 250 people use Instagram Stories…
Women in Furniture Leadership
Women in Furniture Leadership Strong. Passionate. Beautiful. Loving. Smart. Leader. That’s who we are. Women lead the world in so many ways whether it’s being…
How to Use Photos to Drive Revenue in Retail
1.2 trillion. That’s the estimated number of photos that will be taken by the end of 2017. Photos have taken over the way we communicate and…
Conversion Rate Optimization Basics
Conversion Rate Optimization (CRO) refers to processes and techniques that improve your website’s effectiveness for increasing sales from your website’s current visitors. CRO utilizes analytical tools…
5 Reasons You Need a Content Marketing Strategy
1. Content Marketing Strategies Build Trust In the constantly expanding business world, your competition is multiplying daily. What can set you apart from all of the…
4 Tips on How to Create a Content Marketing Plan
How to Create a Content Marketing Plan Content for the sake of content, while it might initially attract some attention, ultimately won’t be effective. Your content…
MicroD + Thinkdeep.ly Partnership
A picture is worth a thousand words. Or, in our case, a thousand options to choose from. Everything is now Visual, Visual, Visual. Let’s face it,…
5 Social Media Marketing Mistakes To Avoid
We all see a lot of tips on how to leverage social media for your digital marketing strategy. However, it is equally, if not more, important…
5 Social Media Marketing Benefits for Business Owners
The many social media marketing benefits for digital marketing strategy are unparalleled. Regardless, of your industry, having a social media presence has become a necessity. Most…
4 Things You Need to Know About Social Media Marketing
Social media marketing has become a cornerstone of digital marketing strategy. Why is social media so intriguing? Well, it appeals to us in a lot of…
4 Tips for Social Media Marketing
What are the best social media tips? A coherent, organized social media strategy is important if you want your social media marketing to be effective. Planning…
MicroD adds Visual Search Enhancement Opportunities to OmniVue®
MicroD adds Visual Search Enhancement Opportunities to OmniVue® CHARLOTTE, N.C. (July 26, 2017) – MicroD LLC, the leader in integrated online product presentation, website design, eCommerce…
ICFA Webinar on Social Shopping featuring MicroD’s Richard Sexton
Social Shopping: Creating Harmony Between Website and Social Media MicroD’s Chief Product Officer, Richard Sexton, will be hosting a webinar by International Casual Furnishings Association [ICFA] about…
MicroD Adds Social Shopping Capability for Retailers
MicroD Adds Social Shopping Capability for Retailers CHARLOTTE, N.C. (July 25, 2017) – MicroD LLC, the leader in integrated online product presentation, website design, eCommerce and…
What Is Google AdWords?
What Is Google AdWords? Google Adwords is inescapable. Its presence is everywhere, and as more and more consumers bring their shopping habits online, it will only…
MicroD + Curalate Partnership
Two words: Social Media. Two words that have taken over our world. Facebook, Instagram, Pinterest, Twitter, Snapchat. In 2017, roughly 80% of the US population has…
Social Media for Retailers: Twitter Edition
Exploring Twitter for Retailers: 140 characters. That’s it. That’s all letters and spaces you have to create a message. Doesn’t seem like enough, does it? But,…
How to Create Emails that Drive Product Sales
Email Marketing is a powerful sales tool for retailers, designers, and manufacturers in the home furnishings industry. In past blogs, we’ve talked about the best practices…
Social Media Exploration for Retailers: Facebook Edition
Exploring Facebook for Retailers Just about everyone has a social media account somewhere. Be it Facebook, Twitter, or Pinterest. But with social media being flooded with…
Virtual Technology is Changing the Brick-and-Mortar Experience
Virtual Technology is Changing the Brick-and-Mortar Experience MicroD’s very own, Hayley Leocha, recently published an article on RetailerNow discussing how Virtual Technology is changing the Brick-and-Mortar…
#OnTheMove Las Vegas Market
Smarter, Faster, Easier—the three pillars of technology evolution. With the popularity of Siri, Alexa, Google Now, Cortana and the accessibility of smartphone and tablet cameras, the…
Outdoor Living for Millennials
Outdoor Living for Millennials With millennials making up the most of the country’s purchasing power, it should be no surprise that they’re taking over our backyards…
Digital Channels for Mobile Shoppers
Digital Channels for Mobile Shoppers When was the last time you shopped off of Amazon? Or became inspired to purchase something through Instagram? Many of us,…
How to Market to Millennials
How to Market to Millennials MicroD has touched on why millennials are important to retailers, their shopping habits, and what they want from the home furnishings…
Can Customers Find Your Local Listing Online?
The importance of local listings online can’t be understated. We recently hosted a #whiteboardworkshop episode with Richard Sexton and Chris Woodruff on this very topic. Here’s…
Top 10 Most Popular Cities for Online Shopping
Remember when MicroD talked about eCommerce trends? Are you ever curious as to how many people actually shop online? These days it seems like everyone prefers…
How to Build Trust with Digital Shoppers
It isn’t easy to compete with the eCommerce giants in the home furnishings industry. What can you do to build trust with digital shoppers? Write Helpful…
Home Furnishings Email Campaign Do’s and Don’ts
DO’s and DON’Ts for Home Furnishings Retailers The 90s: A time of “shabby chic,” NASA-scaled entertainments centers, inflatable furniture…. And of course, the introduction of electronic…
#OnTheMove: WithIt, HFA Networking Conference, IRCE
#OnTheMove Where did the time go? Summer has flown by with our travel bags going with them. If you follow MicroD on social media, you know…
MicroD #OnTheMove: WithIt 2017 Annual Professional Conference
MicroD #OnTheMove: WithIt 2017 Annual Professional Conference If you’re in the home furnishings industry and have spent any time on social media this year, you know…
What Millennials Want (in Home Furnishings)
Entitled, selfie-taking, mobile addicts. Aka: Millennials. Some may say they are a difficult demographic to please. And though they may not be as predictable as past generations,…
Best Resources for Great Content
Best Resources for Great Content Content Marketing. In 1996, Bill Gates made an off-hand comment about the future of the Internet. His prediction? Content would be…
2017 Buyer’s Journey for Retailers
The 2017 Buyer’s Journey. The path is the same, the methods are different. We’ve spent the past year talking about dramatic shifts in the buyer’s journey…
MicroD #OnTheMove: IRCE Preview
What is IRCE? IRCE, the Internet Retailer Conference + Exhibition, is one of the most exciting retail technology events of the year. In the heart of…
MicroD #OnTheMove Home Furnishings Manufacturer Solutions Expo (HFMSE)
MicroD has the outstanding opportunity to attend the best markets and conferences in our industry. June is one of the heaviest MicroD #OnTheMove months of our…
How Home Furnishings Retailers (should) do Social Media
Home Furnishings Retailers do Social Media So you’ve got your retail business up and running and you need to start getting your name “out there.” How…
Why Catalog Data Matters for Home Furnishings Retailers
MicroD has worked with manufacturers and retailers in the home furnishings industry for decades. One thing that has become a bigger pain point for our retailers…
OmniVue® Platform Enhancements
OmniVue® Platform Enhancements Upgrades are here once again with the OmniVue® platform enhancements and we’ve got the updates to share with you before they’re out! Attractive,…
Why Store Reviews Matter Online for Home Furnishings Retailers
Online Reviews Google reviews. Facebook reviews. Yelp reviews. How many places can your potential customer go to find your score? Store reviews matter online because your customers…
Facebook Live for Retailers
Facebook Live for Retailers Updated: June 14, 2017. Facebook live is taking off as a useful tool for social media marketing in the furniture industry. How can…
High Point Market Spring 2017
There’s been a buzzing sound since we got back from the 2017 Spring High Point Market. The excitement from such a great (albeit, rainy) Market is…
Furniture First Symposium Roundtable
Going to the Furniture First Symposium in Phoenix? Make sure you spend some time learning from the experts at MicroD! Furniture First Symposium Tuesday, May 16,…
Creating a Content Marketing Plan That Works
Stop us if this sounds familiar: you get excited about search engine optimization, lead generation, and branding opportunities online. That leads to a decision to prioritize…
How Much do Technical SEO Details Matter?
Within web design and Internet marketing circles, you’ll often find two predominant points of view when it comes to search engine optimization. The first says that…
How to Translate Your Google PPC Campaigns to Facebook
We often speak with business owners who are excited about the possibilities associated with pay per click advertising services like Facebook, a relatively new social advertising…
The 4 Steps to SEO Success
It is inevitable, when a new client comes to us to talk about web design and Internet marketing, that the conversation will eventually turn to search…
The 7 Keys to Google AdWords PPC Quality Score Improvement
There is a lot to love within Google’s AdWords pay-per-click advertising platform. Not only does it give you the opportunity to target buyers at the exact…
The Two Types of Readers Your Content Needs to Reach
When helping our clients design content marketing campaigns, we ask them to identify the men and women they really need to reach. Not everyone is a…
Using PPC Profitably in B2B Settings
There is a lot of advice out there about the best ways to use pay-per-click advertising effectively. Whether you are using Google, Bing, Facebook, or some…
When and How to Fine-Tune Your SEO Approach
Start digging into the topic of search engine optimization techniques, and you’ll find a lot of conflicting advice. For example, one “expert” will claim that the…
7 Realities of SEO in 2017
The web has seen explosive growth in the last few years. Billions of new websites and blog posts are going online every day, and the trend…
3 Newer PPC Tools Too Many Business Owners Ignore
In the world of Internet advertising, there is a lot to be said for sticking with what you know to be “tried and true.” Because there…
5 PPC Mistakes That Cost You Thousands
Sometimes, auditing a new client’s pay-per-click account is like looking through a set of financial records left behind by an employee who was embezzling. With each…
Are You Following Outdated SEO Advice?
Although there are many, many different aspects to a successful Internet marketing campaign – encompassing everything from web design and development to email, social media, and…
How to Dominate Search in Your Market
Business owners typically come to us because they want two things: a website that can help them get more business than they have now, and a…
How to Squeeze More From Your Pay-Per-Click Campaigns
Amongst veteran business owners and online marketers, there are two generally accepted realizations when it comes to pay per click account management (PPC). The first is that…
Build Your Brand Program for Manufacturers Increases Product Visibility on Dealer Websites
CHARLOTTE, N.C. (April 11, 2017) – MicroD LLC, the Home Furnishings Industry leader and innovator for online and in-store digital solutions has released the Build Your…
What Marketers Get Wrong About Sales Funnels
Virtually every business owner wants their website to include a strong sales funnel that attracts prospects and turns them into leads. At the same time, very…
How Inbound Sales Funnels Can Transform Your Business
What does your website do for your business? It’s a simple question, but one that often has vague or complicated answers. If forced to say why…
The 4 Essential Ingredients to an Online Sales Funnel
Ever find yourself wondering whether your web presence is generating the kind of activity it should be? Do you wish your website was a tool for…
MicroD Goes 3D!
Delivering a powerfully realistic and interactive experience, the new 3D solution enables shoppers to better visualize furniture selections and seamlessly merge digital products into real physical…
Building Your Brand Through MicroD
Showcasing your products is an essential part of building and nurturing your brand. Today’s consumers associate great quality and design with visual presentation. For manufacturers in…
Dana Helms | WOW Mentoring Award Nominee
Every year, the WithIt organization celebrates the innovative women and men in the Home Furnishings industry who have contributed to the success of our industry. The WOW…
Looking Back & Looking Ahead at 2017 Web Trends
Going to High Point Market in April? MicroD’s Ron Gordon will be back at #hpmkt giving a technology seminar in the Retailer Resource Center on April…
Industry Expert Richard Sexton Joins MicroD
Industry Veteran and eCommerce expert Richard Sexton Joins MicroD as Chief Product Officer CHARLOTTE, N.C. (March 8, 2017) – MicroD LLC, the leader in integrated online…
Online Buying Habits of Generation X
The slacker generation. Labeled before society knew their impact, Generation X has spent a lifetime making big changes in every aspect of technology, society, and culture.…
Websites We Love
Last week, we looked at examples of eCommerce websites that we love. No matter the industry, we found invaluable tools and practices to really drive eCommerce…
#ICFA2017 Why Education Matters at MicroD
We’ve been back from the ICFA Educational Conference and our minds are still reeling from the incredible insights we received at the many seminars and break-out…
eCommerce Websites We Love
Inspiration comes in all shapes and sizes. For many furniture retailers, adopting eCommerce is a challenge. In a recent article by Furniture Today, MicroD with Blueport…
Women in the Home Furnishings Industry
The Home Furnishings industry has been established in our society since the birth of this great nation. North Carolina, one of the 13 original colonies, started…
Business Intelligence for Furniture Retailers
Home furnishings manufacturers and retailers face both a burgeoning opportunity and tough challenge. Leaders at furniture companies of all sizes are asking the tough questions when…
Maximizing Your PPC Returns on a Modest Budget
Make Money with Pay Per Click Advertising Pay-per click, or PPC, marketing has long been idealized as one of the Internet’s greatest brand-building strategies. After all,…
3 Strategies to Engage Millennial Furniture Shoppers
Heading into 2017, Millennials are the golden ticket shoppers many furniture businesses want to reach. These consumers, born between around 1980 and 2000, now in their 20s…
Best-Kept Secret to Omnichannel: EDI
Furniture retailers and manufacturers all want to make the home furnishings shopper happy. Whether the customer is browsing collections in a local store or researching options…
Saying Thank You to Veterans: 4 Ways to Show Your Gratitude
Whether it is a parade or pancake breakfasts, Veteran’s Day is widely celebrated in the United States. Friday, November 11 is Veteran’s Day and while the…
Leading the Home Furnishings Industry
A look into the Furniture|Today 2016 Leadership Conference and the challenges leaders in our industry face as the conference approaches. With great power comes great responsibility.…
Trends on Trends on Trends: Wrapped Up in High Point Market
It goes without saying, if there is a trend to find in the home furnishings industry, it can be found at High Point Market. This market…
New Google Changes You NEED to Know
Google has announced another significant change that will affect many websites you know and love (or own) beginning January 2017. To make the internet a safer…
Forty Under 40: Honoring the Class of 2016
In its 3rd year of publishing the Forty Under 40 special issue, the Home Furnishings Business magazine recognized 40 individuals who have made their mark on…
Catch the Spirit: 2016 Hall of Fame at High Point Market
Many thousands of home furnishings industry professionals made the trek to High Point in October for the second High Point Market in 2016. Known as the…
Omnichannel Summit 2016 Preview
For retail, an Omnichannel strategy is the number one topic of conversation as we enter the holiday shopping season. For a great many retailers, the…
Blazing a New Retail Trail: The Next Generation Now Tour of Furnitureland South
Once upon a time, 25 years ago to be exact, a furniture dealer in Olympia, WA was beginning to think about the future of his family…
Holiday 2016: 4 Tips to Bring Digital into the Store
Whether you are a home furnishings manufacturer or retailer (or both) you are already engaging with in-store shoppers in many ways. Friendly service. Helpful visual displays. An attractive…
The Future of Retail: 10 Best Practices to Know
If anyone was uncertain about the future of digital in the retail world, those doubts have been quelled after the 2016 NEXT Conference. More than 150…
Omnichannel Revenue is Happening NOW
Let’s get you selling! Join MicroD’s Jessica Norby for a webinar designed to get your sales and marketing team collaborating on omnichannel Revenue opportunities. Part of…
Times Have Changed! Has Your Website Kept Pace? High Point Market 2016
High Point Market 2016 Seminar | Is your website converting visitors into customers? Learn more at Ron Gordon’s seminar during the High Point Market 2016. Times…
What is 2K Image Resolution and Why Should Your Customers Have It?
Just when you thought a picture displayed online couldn’t get any more perfect, the universe does it again and introduces photography technology that can show more defined…
Seamless Shopping: Making Connections with Consumers
Home furnishings retailers, like their counterparts in fashion, consumer electronics and other categories, are faced with what is both an exciting opportunity and daunting challenge: creating…
How Content Marketers and SEO Experts Can Optimize for Google RankBrain
You have probably never heard about RankBrain but not to worry; you are not alone. It is the latest Google’s Algorithm. When Google announced in October…
Join us for a MicroD & WithIt regional event!
NETWORK. SOCIALIZE. LEARN. LEAD. MicroD and WithIt are holding a regional event for locals in the home furnishing industry! Join us on August 23 at 6…
9 Quick Fixes to Improve Your Stagnant SEO
Many people become frustrated because they don’t see immediate results from their SEO efforts. SEO is a process where you need to consistently work on your…
Give your Website a Much-Needed Check-Up
Las Vegas Market Seminar August 1, 2016 | 1:00 PM Retailer Resource Center, B-1050 Presented by: Ron Gordon, Sr. VP of Technology Let’s evaluate the health…
WithIt Professional Conference
June 12-14 Charleston, SC The ladies of MicroD are coming in full force to this year’s WithIt Professional Conference. We are excited to be presenting at…
Furniture First Symposium: Roundtable May 17th @ 4PM
Omnichannel Revenue is Happening NOW – Let’s Get You Selling Join Demian Pearce and Alex Rice from MicroD as they facilitate a discussion on integrating your…
Upholstery sees digital mandate
(reprinted from Furniture Today, April 26, 2016 by Erin Berg & Cindy W. Hodnett) The good, the bad and the ugly of online marketing HIGH POINT —…
Take on Tech: Why SEO matters for retail furniture websites.
(reprinted from Home Accents Today, April 27, 2016 by Thomas Lester) Right words, right message can draw traffic Recently, British commercial furniture company Trent Furniture made the…
MicroD Announces ADA Readiness for their OmniVue Website Platform
The technology industry has been buzzing recently with news of the U.S. Government’s intention to pass legislation that will require public websites to comply with the Americans…
Web Typography Has Come a Long Way
Since the early inception of the web, the typography fonts used online and how they are used have changed tremendously. Wonder why a web site from…
Terry Nelson Joins MicroD as Business Development Executive
Charlotte, NC – April 19, 2016 – MicroD announces that industry veteran Terry Nelson has joined MicroD as a Business Development Executive. Nelson brings over 30…
High Point Market Seminar
Omnichannel Revenue is Happening NOW at High Point Market Seminar – Let’s Get You Selling Saturday, April 16, 2016 2:00 – 3:00 pm | Retailer Resource Center, Plaza…
Omnichannel: On Your Mark, Get Set — Sell!
When it comes to omnichannel revenue and omnichannel marketing, home furnishings in-store salespeople may still be a little leery. Understandably, it might feel as if the…
Responsive Design: Make Shopping Easy in 2016!
Whether the consumer searches for her next home furnishings purchase on her mobile phone, personal computer or your local showroom, one merchandising strategy is a…
Furniture Today Leadership Conference Summary
Leadership Conference Sheds Light on Significant Consumer Trends The 2015 Furniture Today Leadership Conference, which took place from Dec. 1-3 in Naples, FL, treated a sold-out…
MicroD Awarded U.S. Patent for Online Furniture Customization
The provider of online home furnishings merchandising and eCommerce solutions has been awarded the patent for technology it invented to power its Design Your Own custom…
High Point Fall Market Highlights
At the High Point fall Market, MicroD presented a popular seminar about how to create a powerful online experience for home furnishings consumers. We also celebrated…
Is your web strategy delivering? A talk with MicroD’s CEO.
Re-posted from FurnitureToday email blast, distributed on October 19, 2015: MicroD’s CEO Manoj Nigam shares thoughts on web strategy at the High Point Market for retailers to…
WithIt’s Student Mentoring & Roundtable Discussions
WithIt will be holding their Student Mentoring Day at High Point Market on October 21st. In addition to lunch and showroom tours, a series of roundtable…
Las Vegas Market Seminar
Monday, January 19th 9:00 am – 10:00 am B-1050 | Retailer Resource Center Presented by: Ron Gordon, Sr. Vice President of Technology Make the Most of…
