Trends Impacting Furniture eCommerce in 2021
The picture of home furnishings retail looks different at the start of 2021 than it did at the start of 2020. Global pandemic, COVID-19, created a…
The Home Furnishings Industry’s #1 Web Technology Provider
The picture of home furnishings retail looks different at the start of 2021 than it did at the start of 2020. Global pandemic, COVID-19, created a…
Search engine optimization best practices change from year to year. While many of the core functions will always be relevant, the trends shift. Trends in SEO…
In 2020, everyone knows that it’s essential for businesses to have websites. That’s simply a bare minimum. However, so many business’ websites look like they got…
One lesson every retailer learned in 2020 surrounds the retail customer experience. We’ve written about how online customer experiences changed for furniture stores and how to…
Black Friday is quickly approaching. For many furniture retailers, it’s just another weekend. The wild shopping holiday hasn’t traditionally been a trigger holiday for furniture sales.…
As retail enters the final months of 2020, we hit a breakneck speed of retaining 2020 profitability by any means necessary. The increase of shopping during…
High Point Market is a critical event for retailers, manufacturers, and partners like MicroD for the home furnishings industry. It’s a resource for education, networking, buying,…
COVID-19 changed the way consumers shop for all products–including furniture. And retailers learned a lot about the gaps in online customer experience for furniture shoppers. We’re…
In the rise of COVID-19 and in-person shopping experience, eCommerce website for retail was a priority. But the digital marketplace for furniture isn’t without risk. Online…
The coronavirus pandemic has changed the way customers shop for the last few months. Early on, many people only brought items into their homes that were…
Concerned about diminishing sales during COVID-19? Implement an eCommerce digital marketing strategy with a furniture retail website. Now that the pandemic has hit in full force…
In the months since COVID-19 caused many showrooms to close down—some temporarily, others more permanently, appointment setting has been critical for furniture retailers to maintain profitability.…
Are you a brick and mortar retailer considering adding a digital shopping cart to your website? If so, this article is for you. We’ll discuss the…
Selling custom furniture online is a growing furniture trend. Retailers who want to personalize the shopping experience use custom furniture to attract more higher end clients…
Many retailers adopting eCommerce build strategies around marketing, merchandising, and maintenance. But what most retailers miss is the protection and prevention of eCommerce fraud. While many…
Chris steps in for a brief message to our listeners: Our SKU’D View is taking a brief break for summer. A huge THANK YOU to all…
In this episode of the podcast, Emily talks with Nate Smathers and Website Advisor Manager, Victoria Vizard, on the technologies that helped retailers to keep selling…
You’ve decided to start working on your eCommerce strategy to sell online successfully and improve furniture sales. Now what? We’re going to showcase, with the help…
Emily invites Keith Johns back on the podcast to talk about the two types of consumers that will emerge in the recovery – those who are…
Many retailers are watching shoppers start to slowly come back into the retail store. But this customer is coming armed with information and a purpose. They’re…
MicroD website and ecommerce experts join the podcast episode this week to discuss the impact of COVID-19 on the retail world and, more importantly, how digital…
The world of retail is at another inflection point. Now more than ever, eCommerce and the supply chain to enable it is a critical business practice.…
Retailers are looking for advice on building a strong ecommerce website and powerful digital commerce strategy as the states open the economy. Marketing experts, Emily Stalvey…
Across the country, many areas have implemented new strategies for reopening the economy in a new phase of social distancing. Retailers in these areas breathe a…
Ecommerce has always been a topic that furniture retailers have avoided in the past. But now, in the midst of the COVID-19 pandemic, furniture retailers are…
Do you know what it takes to set up an online store with eCommerce and a shopping cart? It isn’t quick and certainly comes with a…
Home furnishings retailers across the country have felt the effects of the COVID-19 pandemic – from adjusting their hours to being forced to temporarily close for…
Retailers are experiencing an unprecedented time right now. Stores in many states have been closed due to the coronavirus pandemic. Others are open but it is…
Retailers across the country are closing their doors earlier than usual. For many retailers in states of emergency or quarantine, the stores have been temporarily closed.…
If you want to make the most of the in-store shopper, find out what online tools can get them across the finish line. Incorporating your online…
Retail stores around the nation are closing doors or adjusting expectations due to the increased threat of Novel Coronavirus (COVID-19). After several weeks of retail store…
Due to the increased threat of the Novel Coronavirus (COVID-19) pandemic and the safety of our team, MicroD will transition to a remote workforce beginning March…
It’s no secret that the increasing threat of novel coronavirus (COVID-19) is having significant impacts on industries around the globe. The home furnishings industry is not…
If you want to understand the website trends in furniture retail for 2020, listen to this episode. For a company focused on the furniture industry, MicroD…
Over the last 14 months, the MicroD team has been working excitedly and diligently to produce the first and best user conference for our retail and…
With less than a month until MicroD’s first user conference, DRIVE Conference 2020, excitement is building and the MicroD team is hard at work to bring…
Chris Lamb asks Rich Barker on the show to explain his 2020 Facebook Ads strategy to listeners. It’s a simple strategy that can make a big…
Are you looking for the best way to advertise your local business and boost furniture sales? There are so many options to choose from, so choosing…
Furniture stores are looking for a new marketing strategy to improve furniture sales. We have a really great way to boost furniture sales through furniture business…
Chris and Emily are back together on the podcast as they discuss the online shopping habits of the different generations. What’s so surprising about the Boomers?…
Ken Widger joins Chris Lamb to continue the discussion on creating the right marketing budget for your business. In this in-depth episode, Ken details the steps…
Business owners need to sharpen their sword with information and insights. These insights help drive new initiatives and invaluable strategies. As a partner for retail store…
He’s back! Ken Widger joins Chris Lamb to discuss Ken’s popular seminar on creating a proper marketing budget. This episode acts as a perfect guide on…
Product visualization isn’t easy. For retailers in the home furnishings industry, driving customers to the retail store is challenging. Manufacturers and retailers are asking questions about…
The DRIVE Conference 2020 will be jam-packed full of informative and inspiring seminars, hands-on workshops, and fun networking events. And now, we’re thrilled to announce that…
Are you a retailer who thinks EDI is just for the big, high-volume stores? Are you a manufacturer who needs better access through EDI to your…
The Amazon Effect on retail is not a new concept in retail. Home furnishings were safe industry from the eCommerce giant for many years. But as customers…
If you’re new to furniture retail or want to start from scratch in building a retail website, this article is for you. We’re going to explore…
In this episode, Emily and Chris get — **record scratch** Chris takes on hosting duties this episode as he discusses Local SEO for furniture retail with…
Are you a MicroD client wondering how you can do more with marketing in 2020? If you answered, “yes” to this question, skip straight to the…
Do you understand the value Electronic Data Interchange (EDI) brings to your store or supply chain management? Whether you have EDI or plan to explore new…
The OmniVue platform is vast and powerful. Retailers and manufacturers both use the website technology to create high-impact websites, wide-spectrum visualization experiences, revenue-generating eCommerce channels, and…
Emily and Chris are back together on the podcast as MicroD goes to Market! Listen in as MicroD team members share their first impressions of High…
Holiday shopping can feel overwhelming as a home furnishings retail store owner. Black Friday and Cyber Monday holiday ecommerce shopping isn’t traditionally a home furnishings holiday…
Competition is fierce, particularly in the retail industry. Instead of giving up or getting discouraged, the competition just means that you must be strategic about your…
Emily invites Richard Sexton back on the show to do a deep-dive on Amazon and the effect it’s having on manufacturers in the home furnishings industry.…
Now is the time to do your marketing budget planning for 2020 marketing efforts. But why now? There are a number of reasons that now is…
We have been hard at work preparing to make MicroD’s inaugural user conference, DRIVE Conference 2020, an unforgettable experience. You asked to learn about ways to…
Black Friday is the last big sales holiday for many retailers in the United States. It can be a monumental boon for those retailers who plan…
Listen in as Emily and Nate Smathers discuss MicroD’s first-ever user conference: the DRIVE Conference! Emily and Nate share details and reveal information: who should attend,…
Tariff challenges are appearing in different forms. When it comes to the home furnishings manufacturers, we see different tactics coming into play. For brands who are…
In our first official episode of Season 2, Emily talks with Erika Latham and Richard Sexton on how MicroD has seen tariffs impacting the home furnishings…
Technological innovation is at the core of the great customer experience your interior design team is able to offer to your customers. Their wealth of knowledge…
High Point Market has long been the premium furniture Market for the industry. This year, we’ll be going to High Point for the last time in…
Your interior designers are important. And not just because they understand what you offer and what sets you apart. They can best tell your brand story…
Emily and Chris can barely hold in their excitement for the return of Our SKU’D View! Season 2 of the podcast promises to be bigger, with…
Product descriptions fill a major void for retail websites. But do you follow the product description best practice? We’re going to dive into a high-level guide…
In our series about the product discovery process, we’ve talked about the importance of product data on your website. We’ve explained how your vendor product data…
Merchandising is promoting an item for sale through an effective presentation. In many retail stores, designers will showcase furniture in vignettes and room scene displays. This…
As a retail furniture store, your digital product catalog is the centerpiece of your online presence. Not only does online product data creates a central location to which…
What are local SEO citations and why do they matter? A local citation is any mention of your local business online that includes your NAP. That’s Name, Address, Phone number.…
You’re a local business with one home furnishings store in a single geographic area. You’re not trying to be a big national brand. So why isn’t…
Sales managers and retail store owners in every town are asking for more traffic. More website traffic, more store traffic, “just bring me more traffic,” they…
You dream big when it comes to your business. Maybe you’ve talked to a marketing agency recently or attended a digital marketing webinar. You’ve got big…
We don’t have to tell you that retail has changed in the past 10 years. It seems every week, we’re learning of a once successful brick…
Tax regulations fluctuate often and many retailers are challenged with keeping pace and compliant. MicroD announced today the newest partnership to help retailers and brands in…
You’re not interested in becoming the next Wayfair or Amazon. You just want to sell high-quality furniture and deliver the best customer service in your local…
Is blogging actually good for your brand’s content marketing strategy? What are the benefits of writing blog posts for your brand? In this episode of Our…
Have you heard the saying, “two heads are better than one”? Or what about “the whole is greater than the sum of its parts”? If you’re…
There are over 3.4 billion social media users around the world. 68% of these individual use Facebook as one of their preferred social media sites. 90% of millennials, 78%…
MicroD is excited to announce our first User Conference is official! The DRIVE Conference 2020 will be held in Charlotte, North Carolina on March 17-19. Our…
If you’ve been in the home furnishings industry long enough, you’ll know the biggest revenue shifts happen between Memorial Day and Labor Day. Well, Nate Smathers…
A strong B2B content marketing strategy can help your brand grow. B2B content marketing is a comprehensive system that focuses on attracting buyers, generating leads and strengthening buyer…
From tariffs to technology, our industry is facing a unique set of challenges this summer. When the sands we’ve built our home furnishings businesses on start…
MicroD is proud to announce a new member to the MicroD family. Jay Diamond joins MicroD as the new Vice President of Sales. Jay Diamond’s experience…
If you’re a home furnishings retail veteran, you know that summer isn’t just the season for vacations and days on the lake. In our industry, the…
Coming up with new sales promotions or new campaign ideas can be difficult at times. In this episode, Emily and Chris discuss some ways to keep…
You asked and we listened. Join Emily as she brings in two Talent and Recruitment experts, Tracy Barber and Carly Kincaid to talk about how to…
96% of people in the US now say they shop online. 80% of them have made an online purchase in the last month. Regardless of age,…
On average, you’ll spend 5X more trying to acquire a customer than you could be spending by learning how to improve customer retention. Getting customers to spend…
Emily and Ken zip through the last 15 months of digital marketing at MicroD. Since the new digital marketing division was created, what were the lessons…
As a greater percentage of furniture sales happen online, retail technology is moving faster than ever and several retail technology trends already stand out as the way…
The online furniture market is now $50 billion. As more people have warmed up to the idea of buying furniture online, the industry has seen 18%…
What worked so well yesterday, may no longer pack the same punch. If your marketing team isn’t coming up with new and innovative marketing ideas to meet business goals, how do…
In this episode, Chris whines about missing High Point Market, while Emily gives a great wrap-up of some of the topics of interest that came up…
The supply chain as we know it has been around for at least a couple hundred years. And while it’s worked during that time, it wasn’t…
Richard Sexton, Chief Product Officer at MicroD, has a secret for retailers when it comes to budget. In this episode, listen as Emily asks Richard the…
As a manufacturer in today’s furniture marketplace, you understand the importance of your brand. But sometimes struggle with how to increase brand exposure. When it comes…
Nate Smathers works with a lot of retailers who are asking a lot of questions about the future. With so many questions and uncertainty about the…
Millennials are changing the way things work in retail to the dismay of many accustom to doing business with the generations before them. Generation gaps between parents and…
Remarketing. It’s that phrase you’ve heard over and over again from marketing teams. But what is remarketing? If you’re looking for answers and want to learn…
The clock is ticking and High Point Market is upon us. What can you expect to find from this Market? At MicroD, the theme for this…
81% of retail purchases now start online. This doesn’t mean that they don’t still enter a showroom to buy a sofa. But it does mean that…
You’re a retail store owner who needs to increase sales. If that sounds like you, this episode should be on your most-played list. Join Emily Stalvey…
As marketing leaders in the home furnishings industry, it’s our job to make sure you have all the tools you need to succeed. We understand the…
Today, over half of all website traffic arrives through search engine organic results. Over half of these searches are done on mobile devices. 88% of local website…
MicroD has been at the forefront of visualization technology to the home furnishings industry for 25 years. And with the advent of more sophisticated customer journeys…
Join Chris Lamb as he talks with Ken Widger about Conversion Rate Optimization (CRO). We’ll explain what is conversion rate optimization and five steps you can…
Today, nearly 2 billion websites call the Internet home. Another 500,000 (give or take) will go live today, and tomorrow and the next. While many of these…
Your website isn’t killing your showroom. (We’ve got your attention now, right?) How many of your showroom visits do you think began online? Would you believe…
This week’s podcast touches on how to advertise your furniture store. Chris Lamb is a certified Google Advertising expert and Emily Stalvey is a certified Content…
Home furnishings brand, John Thomas, just launched a brand new website and online brand experience with MicroD. After years of managing multiple online properties to coordinate the…
Did you know that around 70% of online shopping carts get abandoned? People bouncing off your site after only viewing one page may be as high…
Your website is the online representation of your showroom. No matter what you call it, you need to pay big attention to it this year. In…
How much does your showroom resemble the space 10 years ago? How about last season? You understand the importance of a strategically-laid out showroom. You get…
How can you stay energized about your business during 2019? We’re talking to you today about the tips our experts have about this very topic. Get…
In the US, the online home furnishing market now exceeds $60 billion, making eCommerce the preferred way to buy. But businesses like yours that have been…
That’s right! Join Chris Lamb and Emily Stalvey, marketers at MicroD, as we get honest and talk about why MicroD is launching a podcast. Who will…
MicroD is proud to announce the promotion of Erika Schwing to the role of Senior Business Development Executive. Erika has been with MicroD for nearly 5 years…
With the proliferation of eCommerce, it often seems like everything has gotten a lot more complicated. You can’t advertise the same, market the same, or do…
How do I advertise my furniture store? How do I get people in the door with a furniture store advertising strategy? We hear it all the…
Retailers in the home furnishings industry are operating in a state of panic. The question “How can I improve furniture sales” is asked early and often…
If you’re standing still, you’re always going to be behind. MicroD launched a brand new corporate website in December 2018. As the leading web technology provider…
Company C will become a featured manufacturer in the MicroD online catalog, and will also have a product landing page available for retailers to help create…
The new year has come and the next phase of your business comes with it. Doing business the same as last year is out of the…
For obvious reasons, product catalog data on your furniture retail website is invaluable. We’ll run through a recap. Product catalog data gives the consumers insight into…
73% of online users tend to spend their money on one to five websites. That’s great if you’re one of those brands with whom they’ve forged…
It’s no secret that better customer engagement leads to higher retention from loyal buyers. One of the biggest weapons at your disposal is the strength of…
A picture is worth a thousand words. You’ve seen it written in hundreds or thousands of articles. But what does that relate to your home furnishings…
Article by Richard Sexton, MicroD. It goes without saying that there is virtually no business in existence today that does not require some sort of digital…
Flipping through paper catalogs within a furniture store is slowly becoming an obsolete element of the discovery and sales processes. These days, shoppers conduct product research…
MicroD is proud to join leaders in the home furnishings industry November 27 – 29, 2018 in Florida for the Furniture Today Leadership Conference. Every year,…
Wouldn’t it be nice if you could read the minds of every person deciding to visit your website? Are they looking for new living room furniture?…
Coming up with different ways of engaging website visitors can be challenging for businesses. Your business must be willing to experiment and create content that gives…
A lot goes into designing marketing campaigns attracting customers to your e-commerce or physical retail store. There’s the investment made in upgrading your website, placing targeted…
The appeal of your website is more important than ever thanks to the rise of ecommerce shopping over the past decade. 43% of people searched for…
“Retention marketing” is the latest term that you’ve started hearing wherever you go. This may make you curious: is this just another buzzword, or the future…
We’ve put together a comprehensive guide about why you shouldn’t be paying more for PPC marketing and should trust affordable PPC management companies. However, it’s important…
Things were hard enough when you only had to worry about keeping foot traffic coming in through your physical store. The rapid rise of e-commerce competitors…
Lean supply chain management has become increasingly popular in the manufacturing industry. When a company adopts lean supply chain best practices, they experience a number of…
More and more of your customers are going to be digital natives. Like many Millennials, these are customers who have grown up in a completely wired…
One of the challenges of shifting your focus from in-store to e-commerce shopping is figuring out ways to personalize the experience for visitors. How can you…
Retailers and manufacturers have been pushing against the vastly shifting sands of online retail. There was a lack of personal touch that brick and mortar showrooms…
Marketing your furniture store is an important part of driving sales. However, many retailers are intimidated by furniture marketing ideas because there are so many different…
Consumers faced many challenges in the past when buying furniture. A lot of guesswork was involved when figuring out if a piece would fit the home…
In an effort to simplify and improve the consumer online shopping experience with brand product data and to maximize online brand visibility and brand experience, BDI…
Let’s face it. Content marketing for retail stores can be very difficult. It’s a bit like fighting a two-front war, as you try to appeal to customers…
It’s never too early to start planning your digital marketing strategy for next year. Your competitors are already looking to gain any edge they can within…
HGTV, or Home and Garden Television, has taken the world by storm. In 2016, HGTV was the third most-watched cable network, just behind ESPN and Fox…
MicroD isn’t just another company with faceless employees who clock in each morning, work silently at their desks all day, and clock out before going home.…
You tapped into all the available tools you could find to help you learn digital marketing. Financial resources were allotted to place ads in all the…
It’s a tough world out there for retailers. The rise of Amazon’s shopping trends makes a new challenge for retailers vying for the consumer’s attention. Whether…
It can take a lot of imagination for shoppers to visualize how much better your furniture can look in their homes. Sure, a shopper can always…
Today’s online audience is more discerning than ever before. Users want to engage with websites that offer rich, dynamic experiences, especially when the prospect of spending…
We’re already using artificial intelligence marketing today. Artificial intelligence in marketing solutions is no longer something we’ll see sometime in the future. Siri, Cortana, and Alexa…
It’s amazing how the second half of the year starts accelerating once we get past the fourth of July. It seems like we were just getting…
Your store may be full of exactly what customers shopping for furniture and other home décor desire. But how will they know that if your website…
In the past 20 years, buyers have gotten used to convenience. They’ve also come to expect variety—and even custom-tailored products. Today’s leading product providers, like Amazon,…
Digital Marketing is a very important component of any business, big or small. Research indicates that more than 60 percent of brick and mortar store sales…
Getting your business online and active in social media platforms like Facebook can be a frightening prospect. You’re here to learn how to improve Facebook page…
Digital marketing has amassed quite a lot of success in recent years. Now, a lot of experts wonder whether it’s overtaking traditional marketing. As brands convert…
Industry leaders start their 3D roadmap to compete with large furniture retail. From Walmart to Ikea, there is a new standard for product visualization. 3D product…
How would your company fare in a survey of customers in the market for home furnishings? Would your brand be at the top of their mind?…
Giant online retailers like Amazon and Wayfair are changing the landscape for all retailers and especially for furniture and home goods retailers. Creating a website with…
Your website can be one of your most effective tools when it comes to increasing profits. The right layout, content, and navigational flow helps convert visits…
People remember 20% of what they hear, 30% of what they see and 70% of what they see and hear. Online video marketing is clearly a…
Search Engine Optimization or (SEO) is one of the most powerful digital marketing tools used today. Organic SEO is part of your digital marketing. It fine…
Sales and marketing professionals are always looking for techniques on how to increase sales of a product online. Ultimately, the goal is to boost product sales…
Content marketing and search engine engagement are so closely intertwined that business owners sometimes think they are the same thing. That’s understandable, but it can lead…
How often have you heard leaders in the retail industry say the key to long-term success is to create an ecommerce website? A majority of shoppers…
The industry buzzes with the E word spoken barely above a whisper. Ecommerce. We talk with a lot of retailers about why you need to have…
It’s no secret. A bad customer experience can drive people away from your business. Great customer experiences can cement relationships and create loyal customers. Whether you’ve…
Mobile web search has radically altered the landscape of search engine optimization. Today, voice search may be about to do the exact same thing. Customers are…
A brick-and-mortar business still needs a web presence — whether you’re trying to sell your product digitally or not. Today, the most successful retail stores run…
MicroD has launched a 3D Room Planner and augmented reality program for Michigan-based Top 100 retailer, Art Van Furniture. The 3D room planner for Art Van…
Local retailers and e-commerce companies both struggle to find the best methods for writing effective marketing emails. With so much noise on the internet, email marketing offers…
Email marketing campaigns are one of the most effective forms of advertising, in terms of ROI. A single dollar spent on email advertising can return hundreds to…
If you are a business with a brick-and-mortar location, local SEO is a term you should be familiar with. This guide will get you started with local…
Email is still one of the most cost-effective ways to get in front of consumers. Businesses can use long- or short-form content along with graphics to…
Email marketing is one of the most effective ways to reach your audience. Even though email existed long before social media and the web, some business owners tend…
In previous blogs, we’ve talked about the basics of electronic data interchange (EDI). But what are the benefits of EDI for your business? To succeed in…
In case you are not familiar with the term “local SEO,” let’s start by defining it. SEO stands for search engine optimization or making it easy…
What is EDI? As a furniture retailer, it’s your job to stay informed, stay proactive and—most importantly—stay effective in today’s growing eCommerce world. Customers want the…
It might be surprising for retail furniture store owners to learn most people still prefer to shop inside an actual store. Given the growth in online…
The millennial generation is the largest generation in the U.S. currently. So, each year they contribute a sizable amount to retail sales. This generation is more…
Thanks to the Amazon Effect, eCommerce is changing, and in a big way. Amazon has rewritten the online selling world, making it more difficult for independent…
The fight between brick and mortar vs online shopping is very bitter. What’s worse, furniture stores are caught right in the middle! So, which of these…
It does not matter what type of business you own; whether you sell B2C or B2B, millennial customers do matter to you. This is a fact,…
Millennials are a truly notorious tech-driven and tech-oriented generation. They have grown up in the age of the internet; have access to a wide variety of…
Content is King. It was true back in the 90’s and it has never been more important for growing a business online today. Internet users are…
April’s High Point Market is always abuzz with new trends and beautiful collections launching for the first time. Among the designs and decor of this year’s…
Augmented reality in retail (AR) lets furniture sellers and their customers insert virtual objects like sofas and dining room sets into real-world spaces such as a…
Make it easy for your customers to find your retail website by implementing a strong strategy for local SEO for retail. You invested time, money, and…
To improve website conversion rate, you need to focus on its visitors. No matter your market, your fans matter. Your website’s conversion rate—or the percentage of…
Too many of us have felt the impact that cancer, diabetes, and other serious illnesses have on our lives and those of our loved ones. Whether…
The retail world is growing. It’s also getting more dynamic, technologically. Traditional brick-and-mortar stores can’t cut modern competition, and leading providers are taking notice. Now, successful…
Pay Per Click (PPC) advertising may be one of the most cost-effective advertising options. However, sometimes small business marketers do not know how to optimize their…
Big Data for Retail Big data for retail is a technology that nearly everyone in the industry needs to embrace as quickly as possible. As a…
Countdown to High Point Market It seems like we end one Market and are already preparing for another. With High Point happening soon, we are more…
How Augmented Reality Is Changing The Reality Of Furniture Sales Augmented Reality (AR) is changing the way people buy and interact with furniture online. According to…
As a retailer, you need to keep up with retail website technology to have the best chance of selling your products online. Over the years there…
It’s no secret that you have to be online to be a significant player in the retail furniture industry today. How to start ecommerce? Customers desire…
More people are buying products online today than ever before. According to Statista, over 1.6 billion people worldwide purchased goods online. That amounts to 1.9 trillion…
Wait no more – Newest OmniVue® Platform updates are coming THIS MONTH! It’s finally time! The newest OmniVue® platform enhancements, version 6.70, are rolling out this…
Cart abandonment is an issue that is inevitable for many eCommerce companies. Companies planning for ecommerce must have a pocket of cart abandonment tactics to recover…
Many furniture retailers are hesitant to talk about the “e” word. eCommerce trends are on the top of mind for retailers and we understand. They’re afraid…
Retailers bristle with excitement wondering what content marketing trends for 2018 look like. Content has become king in so many aspects of business, and this has transformed…
What is Google Analytics? Google Analytics is a piece of software, created by Google, that is connected to your website through a unique tracking code. This…
Without question, 2017 is a great year for search engine optimization (SEO) marketing. Nevertheless, 2018 SEO trends will prove to be the clincher. SEO, when combined with…
Video marketing is one of the most personal ways to reach your customers without being face to face. The majority of consumers want to be entertained.…
A/B testing, also known as split testing, is the practice of testing different variables on two different assets in digital marketing. Assets for split testing could…
FACEBOOK LIVE: WATCH AGAIN Did you catch the latest Facebook Live broadcast all about Augmented Reality (AR) from our resident tech-expert (and Sr. Vice President of…
1. Choose the Right Keywords Align your keywords with your business goals. Are you trying to increase brand exposure? Are you trying to convert every click…
Since its inception, MicroD being a technological pioneer and leader in software solutions for the Home Furnishings industry has been a core value of the company.…
Social media marketing tips for 2018 is the ideal solution for millions of thriving businesses. For years, companies have experimented with various types of advertising solutions, and not…
It seems like every time we look at our calendar, we’ve got another Las Vegas Market to attend. The thrill of shopping new lines and placing…
The season is over now it’s time to do the holiday shopping review. Before retailers are closing the books on another year, but HOW DID WE…
Digital marketing is a blanket term for all of a company’s online marketing endeavors. It’s a combination of digital marketing tools and methods for implementing digital…
Content marketing is a vital component of any good digital marketing strategy. There are a lot of excellent resources available regarding content marketing. Are you a…
“How was your Market?” Every year as the final days of October pass by, we find ourselves starting most business conversations in the Industry with this…
Pay-Per-Click advertising (PPC) has become a crucial component of a good digital marketing strategy. PPC isn’t particularly easy though. It takes a lot of knowledge, a…
With the rise of digital marketing, Search Engine Optimization (SEO) is now a fundamental ingredient for any good online marketing strategy. The complexities of good SEO…
Feizy Partners With Technology Provider, MicroD, On A Rug Visualization Tool To Enhance Dealer Websites And Engage Online Shoppers Feizy and MicroD LLC are partnering…
Storytelling: The Value to Retailers and Manufacturers Storytelling is probably the most underrated technique in the retail world today. The “story” your business tells your customers…
Conversion rate optimization, commonly referred to as CRO, can get complicated quickly. You have other components of your digital marketing strategy in place. You’re getting good…
All eyes have been on millennials. What do they like? How do you reach out to them? But there are other forces that shouldn’t be forgotten.…
There is a lot of customer relationship software (CRM) available to assist businesses with managing effective email marketing strategy. While these CRMs can definitely help you…
The OmniVue™ 3D Product Suite by MicroD will continue to excite the Home Furnishings Industry at High Point Market with a Virtual Reality Experience OmniVue 3D,…
So you’ve decided to implement an email marketing strategy as part of your overall digital marketing strategy. That’s awesome! Still not quite sure how to make…
Klaussner Outdoor Redesigns Website with MicroD, Debuting at Casual Market Klaussner Home Furnishings will be showcasing their new Klaussner Outdoor website at the Casual Market…
The Rise of Social Commerce Social Commerce: A combination of Social Media and e-commerce. In other words, Social Commerce is a new form of shopping where…
When clients come to MicroD for our digital marketing services, I’m always surprised by how many clients aren’t using email marketing. Usually, it’s simply because they…
How Voice and Visual Search are Changing Product Discovery Written By: Richard Sexton, Chief Product Officer, MicroD Rarely do we notice the significance of technology…
If you’re anything like me, you receive tons of promotional emails every day. So you’ve likely realized that email marketing should be a component of your…
Exploring Instagram for Retailers: Instagram is THE social media platform solely based on images. Instagram has over 700 million users and 250 people use Instagram Stories…
Women in Furniture Leadership Strong. Passionate. Beautiful. Loving. Smart. Leader. That’s who we are. Women lead the world in so many ways whether it’s being…
1.2 trillion. That’s the estimated number of photos that will be taken by the end of 2017. Photos have taken over the way we communicate and…
Conversion Rate Optimization (CRO) refers to processes and techniques that improve your website’s effectiveness for increasing sales from your website’s current visitors. CRO utilizes analytical tools…
A picture is worth a thousand words. Or, in our case, a thousand options to choose from. Everything is now Visual, Visual, Visual. Let’s face it,…
How to Create a Content Marketing Plan Content for the sake of content, while it might initially attract some attention, ultimately won’t be effective. Your content…
1. Content Marketing Strategies Build Trust In the constantly expanding business world, your competition is multiplying daily. What can set you apart from all of the…
We all see a lot of tips on how to leverage social media for your digital marketing strategy. However, it is equally, if not more, important…
Social media marketing has become a cornerstone of digital marketing strategy. Why is social media so intriguing? Well, it appeals to us in a lot of…
The many social media marketing benefits for digital marketing strategy are unparalleled. Regardless, of your industry, having a social media presence has become a necessity. Most…
What are the best social media tips? A coherent, organized social media strategy is important if you want your social media marketing to be effective. Planning…
MicroD adds Visual Search Enhancement Opportunities to OmniVue® CHARLOTTE, N.C. (July 26, 2017) – MicroD LLC, the leader in integrated online product presentation, website design, eCommerce…
MicroD Adds Social Shopping Capability for Retailers CHARLOTTE, N.C. (July 25, 2017) – MicroD LLC, the leader in integrated online product presentation, website design, eCommerce and…
Social Shopping: Creating Harmony Between Website and Social Media MicroD’s Chief Product Officer, Richard Sexton, will be hosting a webinar by International Casual Furnishings Association [ICFA] about…
What Is Google AdWords? Google Adwords is inescapable. Its presence is everywhere, and as more and more consumers bring their shopping habits online, it will only…
Two words: Social Media. Two words that have taken over our world. Facebook, Instagram, Pinterest, Twitter, Snapchat. In 2017, roughly 80% of the US population has…
Exploring Twitter for Retailers: 140 characters. That’s it. That’s all letters and spaces you have to create a message. Doesn’t seem like enough, does it? But,…
Email Marketing is a powerful sales tool for retailers, designers, and manufacturers in the home furnishings industry. In past blogs, we’ve talked about the best practices…
Exploring Facebook for Retailers Just about everyone has a social media account somewhere. Be it Facebook, Twitter, or Pinterest. But with social media being flooded with…
Virtual Technology is Changing the Brick-and-Mortar Experience MicroD’s very own, Hayley Leocha, recently published an article on RetailerNow discussing how Virtual Technology is changing the Brick-and-Mortar…
Smarter, Faster, Easier—the three pillars of technology evolution. With the popularity of Siri, Alexa, Google Now, Cortana and the accessibility of smartphone and tablet cameras, the…
Outdoor Living for Millennials With millennials making up the most of the country’s purchasing power, it should be no surprise that they’re taking over our backyards…
Digital Channels for Mobile Shoppers When was the last time you shopped off of Amazon? Or became inspired to purchase something through Instagram? Many of us,…
How to Market to Millennials MicroD has touched on why millennials are important to retailers, their shopping habits, and what they want from the home furnishings…
The importance of local listings online can’t be understated. We recently hosted a #whiteboardworkshop episode with Richard Sexton and Chris Woodruff on this very topic. Here’s…
Remember when MicroD talked about furniture eCommerce website trends and how to increase online traffic to your digital shopping cart? Are you ever curious as to…
It isn’t easy to compete with the eCommerce giants in the home furnishings industry. What can you do to build trust with digital shoppers? Write Helpful…
DO’s and DON’Ts for Home Furnishings Retailers The 90s: A time of “shabby chic,” NASA-scaled entertainments centers, inflatable furniture…. And of course, the introduction of electronic…
#OnTheMove Where did the time go? Summer has flown by with our travel bags going with them. If you follow MicroD on social media, you know…
MicroD #OnTheMove: WithIt 2017 Annual Professional Conference If you’re in the home furnishings industry and have spent any time on social media this year, you know…
Entitled, selfie-taking, mobile addicts. Aka: Millennials. Some may say they are a difficult demographic to please. And though they may not be as predictable as past generations,…
Best Resources for Great Content Content Marketing. In 1996, Bill Gates made an off-hand comment about the future of the Internet. His prediction? Content would be…
The 2017 Buyer’s Journey. The path is the same, the methods are different. We’ve spent the past year talking about dramatic shifts in the buyer’s journey…
What is IRCE? IRCE, the Internet Retailer Conference + Exhibition, is one of the most exciting retail technology events of the year. In the heart of…
MicroD has the outstanding opportunity to attend the best markets and conferences in our industry. June is one of the heaviest MicroD #OnTheMove months of our…
Home Furnishings Retailers do Social Media So you’ve got your retail business up and running and you need to start getting your name “out there.” How…
OmniVue® Platform Enhancements Upgrades are here once again with the OmniVue® platform enhancements and we’ve got the updates to share with you before they’re out! Attractive,…
MicroD has worked with manufacturers and retailers in the home furnishings industry for decades. One thing that has become a bigger pain point for our retailers…
Online Reviews Google reviews. Facebook reviews. Yelp reviews. How many places can your potential customer go to find your score? Store reviews matter online because your customers…
Facebook Live for Retailers Updated: June 14, 2017. Facebook live is taking off as a useful tool for social media marketing in the furniture industry. How can…
There’s been a buzzing sound since we got back from the 2017 Spring High Point Market. The excitement from such a great (albeit, rainy) Market is…
Going to the Furniture First Symposium in Phoenix? Make sure you spend some time learning from the experts at MicroD! Furniture First Symposium Tuesday, May 16,…
When helping our clients design content marketing campaigns, we ask them to identify the men and women they really need to reach. Not everyone is a…
There is a lot to love within Google’s AdWords pay-per-click advertising platform. Not only does it give you the opportunity to target buyers at the exact…
It is inevitable, when a new client comes to us to talk about web design and Internet marketing, that the conversation will eventually turn to search…
We often speak with business owners who are excited about the possibilities associated with pay per click advertising services like Facebook, a relatively new social advertising…
Within web design and Internet marketing circles, you’ll often find two predominant points of view when it comes to search engine optimization. The first says that…
Stop us if this sounds familiar: you get excited about search engine optimization, lead generation, and branding opportunities online. That leads to a decision to prioritize…
Amongst veteran business owners and online marketers, there are two generally accepted realizations when it comes to pay per click account management (PPC). The first is that…
Business owners typically come to us because they want two things: a website that can help them get more business than they have now, and a…
Although there are many, many different aspects to a successful Internet marketing campaign – encompassing everything from web design and development to email, social media, and…
Sometimes, auditing a new client’s pay-per-click account is like looking through a set of financial records left behind by an employee who was embezzling. With each…
In the world of Internet advertising, there is a lot to be said for sticking with what you know to be “tried and true.” Because there…
The web has seen explosive growth in the last few years. Billions of new websites and blog posts are going online every day, and the trend…
Start digging into the topic of search engine optimization techniques, and you’ll find a lot of conflicting advice. For example, one “expert” will claim that the…
There is a lot of advice out there about the best ways to use pay-per-click advertising effectively. Whether you are using Google, Bing, Facebook, or some…
CHARLOTTE, N.C. (April 11, 2017) – MicroD LLC, the Home Furnishings Industry leader and innovator for online and in-store digital solutions has released the Build Your…
What does your website do for your business? It’s a simple question, but one that often has vague or complicated answers. If forced to say why…
Virtually every business owner wants their website to include a strong sales funnel that attracts prospects and turns them into leads. At the same time, very…
Delivering a powerfully realistic and interactive experience, the new 3D solution enables shoppers to better visualize furniture selections and seamlessly merge digital products into real physical…
Ever find yourself wondering whether your web presence is generating the kind of activity it should be? Do you wish your website was a tool for…
Showcasing your products is an essential part of building and nurturing your brand. Today’s consumers associate great quality and design with visual presentation. For manufacturers in…
Every year, the WithIt organization celebrates the innovative women and men in the Home Furnishings industry who have contributed to the success of our industry. The WOW…
Going to High Point Market in April? MicroD’s Ron Gordon will be back at #hpmkt giving a technology seminar in the Retailer Resource Center on April…
Industry Veteran and eCommerce expert Richard Sexton Joins MicroD as Chief Product Officer CHARLOTTE, N.C. (March 8, 2017) – MicroD LLC, the leader in integrated online…
Last week, we looked at examples of eCommerce websites that we love. No matter the industry, we found invaluable tools and practices to really drive eCommerce…
We’ve been back from the ICFA Educational Conference and our minds are still reeling from the incredible insights we received at the many seminars and break-out…
Inspiration comes in all shapes and sizes. For many furniture retailers, adopting eCommerce is a challenge. In a recent article by Furniture Today, MicroD with Blueport…
The Home Furnishings industry has been established in our society since the birth of this great nation. North Carolina, one of the 13 original colonies, started…
Home furnishings manufacturers and retailers face both a burgeoning opportunity and tough challenge. Leaders at furniture companies of all sizes are asking the tough questions when…
Make Money with Pay Per Click Advertising Pay-per click, or PPC, marketing has long been idealized as one of the Internet’s greatest brand-building strategies. After all,…
Heading into 2017, Millennials are the golden ticket shoppers many furniture businesses want to reach. These consumers, born between around 1980 and 2000, now in their 20s…
Furniture retailers and manufacturers all want to make the home furnishings shopper happy. Whether the customer is browsing collections in a local store or researching options…
Whether it is a parade or pancake breakfasts, Veteran’s Day is widely celebrated in the United States. Friday, November 11 is Veteran’s Day and while the…
A look into the Furniture|Today 2016 Leadership Conference and the challenges leaders in our industry face as the conference approaches. With great power comes great responsibility.…
It goes without saying, if there is a trend to find in the home furnishings industry, it can be found at High Point Market. This market…
Google has announced another significant change that will affect many websites you know and love (or own) beginning January 2017. To make the internet a safer…
In its 3rd year of publishing the Forty Under 40 special issue, the Home Furnishings Business magazine recognized 40 individuals who have made their mark on…
Many thousands of home furnishings industry professionals made the trek to High Point in October for the second High Point Market in 2016. Known as the…
For retail, an Omnichannel strategy is the number one topic of conversation as we enter the holiday shopping season. For a great many retailers, the…
Once upon a time, 25 years ago to be exact, a furniture dealer in Olympia, WA was beginning to think about the future of his family…
Whether you are a home furnishings manufacturer or retailer (or both) you are already engaging with in-store shoppers in many ways. Friendly service. Helpful visual displays. An attractive…
If anyone was uncertain about the future of digital in the retail world, those doubts have been quelled after the 2016 NEXT Conference. More than 150…
High Point Market 2016 Seminar | Is your website converting visitors into customers? Learn more at Ron Gordon’s seminar during the High Point Market 2016. Times…
Let’s get you selling! Join MicroD’s Jessica Norby for a webinar designed to get your sales and marketing team collaborating on omnichannel Revenue opportunities. Part of…
Just when you thought a picture displayed online couldn’t get any more perfect, the universe does it again and introduces photography technology that can show more defined…
Home furnishings retailers, like their counterparts in fashion, consumer electronics and other categories, are faced with what is both an exciting opportunity and daunting challenge: creating…
You have probably never heard about RankBrain but not to worry; you are not alone. It is the latest Google’s Algorithm. When Google announced in October…
NETWORK. SOCIALIZE. LEARN. LEAD. MicroD and WithIt are holding a regional event for locals in the home furnishing industry! Join us on August 23 at 6…
Many people become frustrated because they don’t see immediate results from their SEO efforts. SEO is a process where you need to consistently work on your…
Las Vegas Market Seminar August 1, 2016 | 1:00 PM Retailer Resource Center, B-1050 Presented by: Ron Gordon, Sr. VP of Technology Let’s evaluate the health…
June 12-14 Charleston, SC The ladies of MicroD are coming in full force to this year’s WithIt Professional Conference. We are excited to be presenting at…
Omnichannel Revenue is Happening NOW – Let’s Get You Selling Join Demian Pearce and Alex Rice from MicroD as they facilitate a discussion on integrating your…
(reprinted from Furniture Today, April 26, 2016 by Erin Berg & Cindy W. Hodnett) The good, the bad and the ugly of online marketing HIGH POINT —…
(reprinted from Home Accents Today, April 27, 2016 by Thomas Lester) Right words, right message can draw traffic Recently, British commercial furniture company Trent Furniture made the…
The technology industry has been buzzing recently with news of the U.S. Government’s intention to pass legislation that will require public websites to comply with the Americans…
Since the early inception of the web, the typography fonts used online and how they are used have changed tremendously. Wonder why a web site from…
Charlotte, NC – April 19, 2016 – MicroD announces that industry veteran Terry Nelson has joined MicroD as a Business Development Executive. Nelson brings over 30…
Omnichannel Revenue is Happening NOW at High Point Market Seminar – Let’s Get You Selling Saturday, April 16, 2016 2:00 – 3:00 pm | Retailer Resource Center, Plaza…
When it comes to omnichannel revenue and omnichannel marketing, home furnishings in-store salespeople may still be a little leery. Understandably, it might feel as if the…
Leadership Conference Sheds Light on Significant Consumer Trends The 2015 Furniture Today Leadership Conference, which took place from Dec. 1-3 in Naples, FL, treated a sold-out…
Whether the consumer searches for her next home furnishings purchase on her mobile phone, personal computer or your local showroom, one merchandising strategy is a…
The provider of online home furnishings merchandising and eCommerce solutions has been awarded the patent for technology it invented to power its Design Your Own custom…
At the High Point fall Market, MicroD presented a popular seminar about how to create a powerful online experience for home furnishings consumers. We also celebrated…
Re-posted from FurnitureToday email blast, distributed on October 19, 2015: MicroD’s CEO Manoj Nigam shares thoughts on web strategy at the High Point Market for retailers to…
WithIt will be holding their Student Mentoring Day at High Point Market on October 21st. In addition to lunch and showroom tours, a series of roundtable…
Monday, January 19th 9:00 am – 10:00 am B-1050 | Retailer Resource Center Presented by: Ron Gordon, Sr. Vice President of Technology Make the Most of…