Should Home Furnishings Brands Write Blogs?
A strong B2B content marketing strategy can help your brand grow. B2B content marketing is a comprehensive system that focuses on attracting buyers, generating leads and strengthening buyer…
Digital Marketing Strategy for Seasonal Furniture Sales
If you’re a home furnishings retail veteran, you know that summer isn’t just the season for vacations and days on the lake. In our industry, the…
Online Shopping Trends: A Guide to Generational Shoppers
96% of people in the US now say they shop online. 80% of them have made an online purchase in the last month. Regardless of age,…
How to Improve Customer Retention in the Store
On average, you’ll spend 5X more trying to acquire a customer than you could be spending by learning how to improve customer retention. Getting customers to spend…
How to Keep Your Marketing Team Innovating
What worked so well yesterday, may no longer pack the same punch. If your marketing team isn’t coming up with new and innovative marketing ideas to meet business goals, how do…
Marketing Your Furniture to Millennial Shoppers
Millennials are changing the way things work in retail to the dismay of many accustom to doing business with the generations before them. Generation gaps between parents and…
What is a Buyer Persona?
81% of retail purchases now start online. This doesn’t mean that they don’t still enter a showroom to buy a sofa. But it does mean that…
Best Free Marketing Tools and Retail Resources
As marketing leaders in the home furnishings industry, it’s our job to make sure you have all the tools you need to succeed. We understand the…
4 Common SEO Myths
Today, over half of all website traffic arrives through search engine organic results. Over half of these searches are done on mobile devices. 88% of local website…
