What is a Buyer Persona?
81% of retail purchases now start online. This doesn’t mean that they don’t still enter a showroom to buy a sofa. But it does mean that…
Best Free Marketing Tools and Retail Resources
As marketing leaders in the home furnishings industry, it’s our job to make sure you have all the tools you need to succeed. We understand the…
4 Common SEO Myths
Today, over half of all website traffic arrives through search engine organic results. Over half of these searches are done on mobile devices. 88% of local website…
What is eCommerce Marketing?
Today, nearly 2 billion websites call the Internet home. Another 500,000 (give or take) will go live today, and tomorrow and the next. While many of these…
How to Turn Website Traffic into Showroom Sales
Your website isn’t killing your showroom. (We’ve got your attention now, right?) How many of your showroom visits do you think began online? Would you believe…
How Google Remarketing Works
Did you know that around 70% of online shopping carts get abandoned? People bouncing off your site after only viewing one page may be as high…
Omnichannel Retail Strategy: What It Is and How to Do It Right
With the proliferation of eCommerce, it often seems like everything has gotten a lot more complicated. You can’t advertise the same, market the same, or do…
Strategy to Advertise a Furniture Store
How do I advertise my furniture store? How do I get people in the door with a furniture store advertising strategy? We hear it all the…
How to Improve Furniture Sales Online and Offline
Retailers in the home furnishings industry are operating in a state of panic. The question “How can I improve furniture sales” is asked early and often…
