Consumer Habits of Millennials and How to Convert Them
The millennial generation is the largest generation in the U.S. currently. So, each year they contribute a sizable amount to retail sales. This generation is more…
How to Attract Millennials to Your Store
Millennials are a truly notorious tech-driven and tech-oriented generation. They have grown up in the age of the internet; have access to a wide variety of…
How To Use A/B Testing
A/B testing, also known as split testing, is the practice of testing different variables on two different assets in digital marketing. Assets for split testing could…
How Much Do You Know About Digital Marketing?
Digital marketing is a blanket term for all of a company’s online marketing endeavors. It’s a combination of digital marketing tools and methods for implementing digital…
Storytelling: The Value to Retailers and Manufacturers
Storytelling: The Value to Retailers and Manufacturers Storytelling is probably the most underrated technique in the retail world today. The “story” your business tells your customers…
Online Buying Habits of Baby Boomers
All eyes have been on millennials. What do they like? How do you reach out to them? But there are other forces that shouldn’t be forgotten.…
3 Techniques to Improve Your Email Marketing Strategy
There is a lot of customer relationship software (CRM) available to assist businesses with managing effective email marketing strategy. While these CRMs can definitely help you…
3 Email Marketing Tips to Make Your Strategy More Successful
So you’ve decided to implement an email marketing strategy as part of your overall digital marketing strategy. That’s awesome! Still not quite sure how to make…
5 Email Marketing Benefits
When clients come to MicroD for our digital marketing services, I’m always surprised by how many clients aren’t using email marketing. Usually, it’s simply because they…
