Company C will become a featured manufacturer in the MicroD online catalog, and will also have a product landing page available for retailers to help create an exceptional brand experience and seamless shopping experience for customers.
How it Impacts Retailers
Through this outstanding partnership, Home Furnishings retailers make a minimal investment to start carrying a very high-quality product, without waiting weeks to get new product descriptions, images, and data on their website. It was important for Company C to help their retailers leverage powerful website technology with little disruption and no downtime. Because of MicroD’s experience in connecting brands to a wide base of home furnishings retailers, this solution not only saves time but improves go-to-market by allowing retailers to curate new product for their online storefront quickly, efficiently and effectively.
We talked with Company C to find out what additional benefits they felt were powerful to the industry. In short, retailers gain access to a high-quality product that resonates with their audience. Rugs are a consistently strong product group for the home furnishings industry and can be a very profitable segment for retailers. MicroD’s technology is easy to deploy and combined with their digital marketing aptitude, represents a real advantage for retailers.
For retailers doing business online, MicroD’s electronic catalog solution integrates seamlessly with retailers’ websites, streamlining content development and enhances their digital marketing presence. It also makes browsing for products and point of purchase easier for the customers shopping online.
A Vision for the Future
It’s important for the MicroD team to help brands leverage powerful web technology not only for their own brand but for their retailers. Many of the brands who work with MicroD are looking for ways to expand their brand presence among their retailer websites.
When asked why Company C selected MicroD for their web technology partner, the Home Furnishings brand was quick to identify MicroD’s long history. MicroD has a proven history of being a very effective partner to streamline the sales process for both manufacturers and retailers alike. MicroD is a best-in-class vendor with a deep customer base of likewise, equally best-in-class furniture retailers across the US. “MicroD is a trusted web technology provider and is well-known throughout the home furnishings industry as an effective partner,” said Michael Ackelbein VP Global Sales, Company C, “our alignment with them makes sense as we continue to expand our distribution to furniture retailers in the most efficient way possible.” We asked Ackelbein about working with the team at MicroD and how that impacted the results of this partnership:
Highly technical staff, able to assess a solution quickly for clients. They continually invest in new technology to help stay abreast of the latest sales and marketing trends to assist their client and vendor base.
MicroD’s new initiative in 2019 will bring more brands and their retailers together on a roadmap to success. To learn more about this partnership, read our press release. To find out how your brand could benefit from a partnership like this, contact us.