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He’s back! Ken Widger joins Chris Lamb to discuss Ken’s popular seminar on creating a proper marketing budget. This episode acts as a perfect guide on how others in the retail furniture industry (and the retail industry in general) are defining their marketing budgets. Clear your confusion and learn how to determine the right amount to spend on your marketing.
This episode is based on Clearing the Confusion: Creating the Right Marketing Budget seminar by Ken Widger
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Host: Chris Lamb
Guest: Ken Widger
Producers: Chris Lamb and Emily Stalvey
Post-Production Coordinator and Editor: Chris Lamb
Theme: Richie Gaiser