Ahead of High Point Market’s rescheduled Spring furniture market, MicroD and Hooker Furniture made a big announcement about its 3D product visualization initiatives.
The renowned home furnishings manufacturer selected MicroD to lead its major product visualization initiative for the Bradington-Young, Sam Moore, and MARQ brands. This announcement marks a new chapter of the long partnership between these two industry leaders and a new opportunity for Hooker Furniture to take its online product presentation beyond any in its field.
MicroD 3D Product Visualization
MicroD’s product visualization suite, including ePreVue3D+, has been a staple in the home furnishings industry since its early days nearly 30 years ago. The long history of knowing furniture and its properties in digital visualization started with custom draping software for manufacturers using an application and CD-ROM.
Journey of 3D Product Visualization
Since that time, MicroD expanded its furniture visualization software to an online-accessible service for manufacturers in the home furnishings industry. And in 2017, launched a 3D product initiative for an even more dynamic product experience for manufacturers struggling to find advanced visualization for case goods and upholstery.
Now, its ePreVue3D+ has built on the foundations of 2D visualization, custom product draping, high-quality renderings with state-of-the-art photorealism, configuration and pricing, with 3D technologies to create the fastest display of photorealistic product presentation in the industry. Which creates new and unprecedented opportunity for manufacturers like Hooker Furniture to leverage for their growing digital properties.
Hooker Furniture’s Visualization Goals
“The importance of good product visualization on custom upholstery has never been more important,” said Johne Albanese, Chief Marketing Officer at Hooker Furniture Corporation. “Many of our competitors are already offering rendering of their lines via their websites, with mixed quality results. After reviewing multiple companies to partner with, we have come to the conclusion that the new, improved product offered by MicroD is the best for speed and quality.”
Furniture visualization remains the highest priority for home furnishings manufacturers, after the obvious concerns with inventory. Its place in driving better consumer experience and a competitive edge among the growing retail and designer channels makes it a desirable program for many brands to invest. But the road of customized high-quality product visualization has not been an easy one for leaders in the industry to adopt.
Finding Value in 3D Furniture Visualization
When 3D furniture visualization rose to prevalence for the most daring more than 5 years ago, it was an aimless venture for many. Where did 3D have its place in the furniture industry for the way our shoppers and retailers buy and sell furniture?
Over the last 5 years, MicroD has invested resources to develop the most effective use-case for 3D and advanced visualization in the home furnishings industry. It was never about driving straight to 3D and expecting consumers to get onboard. Because you don’t forget where you came from. It is about marrying the relationship between high-quality 2.5D product visualization with a new 3D furniture building experience.
MicroD found that when leveraging its 30 years of custom product visualization technologies to advance 3D furniture visualization, the results had greater impact for the manufacturer and its customer base–both B2B and B2C.
MicroD’s Position on Hooker Furniture’s Visualization Initiative
“We are excited about Hooker Furniture’s next step on their journey to offer the best online and in-store product presentation experiences to their customers. The compatibility of our vision for the future of product visualization and Hooker Furniture’s vision for their business makes this an incredible partnership,” said MicroD CEO, Manoj Nigam.
“Our unique experience in both 2D and 3D visualization enables us to deliver a high-quality in-page experience leveraging both of these technologies dynamically and quickly. Along with customization and configuration with pricing, this solution makes for an unparalleled experience for both the end consumer and a manufacturer’s client base.”
Next Step in Product Visualization
Product visualization continues to expand for companies like MicroD and Hooker Furniture. The needs of today’s home furnishing consumer demands the highest product presentation experience at every stage of the buying journey. MicroD and the team at Hooker Furniture are excited about bringing this to the retail and furniture consumers thanks to this outstanding partnership.
For questions, please contact MicroD.