Sales and marketing professionals are always looking for techniques on how to increase sales of a product online. Ultimately, the goal is to boost product sales for your business. If you sell a product, especially in the home furnishings industry, you have come to the right place. We have been in the business for 25 years and can help you with ideas to increase sales through online product visualization tools. Let’s examine how you can use this technique to make your website more proactive for generating qualified leads and closing sales.
What is Product Visualization?
Product visualization means exactly what it sounds like, seeing the digitized product on screen as realistically as if you were standing in front of it. Combining a comprehensive product description that includes sensory wording and product details with visualization tools blends your online showroom and in-store visual experience for furniture shoppers. The longer your customer stays engaged with your website, the more likely they are to purchase your product.
Confused Customers Don’t Buy Products
When shoppers visit your store (online or in-person), there’s a good chance they’re already looking to buy. When that time comes you want them to buy with confidence! Confident buyers that understand the merchandise, can see beautiful images, and have interactive tools to design their own pieces, result in more sales and fewer returns – who doesn’t love that?!
Unless someone is a professional interior designer, pulling together a space with color, texture, and furniture can be overwhelming. It’s not surprising that some of your customers may be confused about how a product makes their lives better or fits into their existing home decor. In the self-serve, app-driven, live-chat world we sell in, shoppers are more comfortable engaging with online tools than consulting in-store sales associates. When you integrate interactive software like product visualization and room planning tools on your website, customers can become more certain about the style and size of the piece – knowing it’s exactly what they’ve been searching for.
If you want to learn how to increase sales of a product, it is your job to give shoppers confidence in the merchandise and make them ready to buy with conviction. By highlighting your online visualization tools on your social media channels, the homepage of your website and through your in-store signage, you can promote these essential online resources and differentiate your store from the competition.
Personalize Products for Customers
The old adage that “seeing is believing” is true for increasing product sales. Customers want to be able to see the product in their home with visualization tools.
Benefiting both you and your customer, visualization tools:
- Gives shoppers exact measurements to find out if the product fits in their space
- Shows them how furniture will fit in their home.
- Simulates how various fabrics look on the frame they’ve selected with product draping tools. They become the designer!
- Allows them to display all of the available options on your website for them to see with their own eyes Personalizes the product
- Encourages sharing with a shoppers social community through integrated social media channels.
Use Online Merchandising Suggestions Based on Style
Another way retailers can increase product sales is through online merchandising suggestions. Offer shoppers items that can complete the “look” of the room – think cocktail tables, lamps, accent chairs. Related products will increase the dollar amount of every sale you close. If your average sale increases, you can make more revenue for your company from the same number of customers.
Taking this idea further is the endless aisle. The endless aisle is a philosophy centered around displaying more products online than space and budget can allow in your physical store. It’s impossible to stock EVERY frame, from EVERY brand, in EVERY fabric/finish, but when you utilize product visualization your showroom selection and design combinations are limitless.
How to Increase Sales of a Product in 3D
Elevate your customer’s shopping experience when you merge furniture products digitally into real, physical spaces through 3D and Augmented Reality (AR) technology. Think you’re not ready for this leap? You’re not alone – many retailers have the concern. The fact is, Wayfair and Ikea are already doing 3D and AR – it’s only a matter of time before your shoppers are going to expect the same.
Having 3D product visuals on your website will give customers a life-like representation of how your products look in-person. They can view all sides of the product including top and bottom and see a realistic image of the product in their homes. Putting these tools in the customer’s hands is a powerful sales driver. Like product draping and room planning, Augmented Reality and 3D visualization builds customer confidence, enhances engagement and increase product sales.
Virtual and augmented technology is here and today’s savvy shoppers expect it. Your customers will respond to these tools with the assurance that they are buying the right product for their home.
Focus on Increased Profitability, Not Just Product Sales
Visualization tools are proven ways to improve your sales numbers and increases profits on each sale. Growth in both areas raises your retail earnings. Giving customers the confidence through product visualization tools like fabric draping, 3D models, room planners and Augmented Reality, offering merchandising suggestions and increasing profitability is a win-win solution for your customer and your business.
Increased customer confidence means that you have fewer returns and more product moves out the door. Your customers invest emotionally in their new purchase and will recommend your product, company and your sales techniques to friends and family. And the cycle begins again. Your staff can focus on more selling and less on customer support issues.
Make your Website a Product Browsing Destination
These days shoppers demand a lot. They want free and fast shipping, 100% money-back return guarantees, and info-driven purchasing confidence. As a retailer, these challenges aren’t surprising. Yet, while they may seem like big mountains to climb, achievable solutions are available through your website platform. Specifically with product visualization tools.
As we’ve explained, product visualization qualifies your shoppers through online visual technology and helps you sell more products. It turns your website into a valuable tool that drives new and repeat business into your store. When shoppers can personalize products to fit their style and home, the more likely they will buy. Make your website shopping destination with endless options for all – we dare you to give product visualization a try!