It’s no secret that you have to be online to be a significant player in the retail furniture industry today. How to start ecommerce? Customers desire information instantly and want to be able to browse your furniture store before they come in. Having an online eCommerce store will not only make it easier for your customers, but it will open you up to greater potential sales and store exposure. eCommerce can greatly reduce your overhead cost and expand the potential reach of your store’s products and services. Whether your customer is browsing your online store to see what you have in stock, or they’re looking to buy online and have their items shipped to them, having a seamless platform where you can promote your store is key.
How to Start Ecommerce
An intuitive, great looking website
Having a good looking website is crucial. A website is often the first impression you give potential customers. If they found you through a search or through a link a friend gave them, your website will be your first point of contact with a potential customer. You keep your showroom in great condition because you know that your customers will see it and form an opinion about your store. The same goes for your website. A great website is one that is clean, well-organized, easy to navigate, clear/concise, functional, and motivates the visitor to take a specific action.
People visit your website, but they cannot physically experience your furniture. It’s a fundamental disadvantage that your online store has to a physical retail store. Physical stores let people interact with a product. They let customers see it from every angle. It’s no secret that customers would rather see your furniture online from every angle, in all its glory, rather than two-dimensional images. Looking at 2D pictures are ok, but being able to see what every angle of a piece of furniture looks like is much more engaging. It’s a tool that not only shows your product from every possible angle, it literally interacts with every single person that visits your website, as if they were seeing the product in your store. If you want to sell online, 360 spin is a must. Having 360 spin on your eCommerce store will also increase the amount of time viewers spend on your website. The longer they stay on your website, the more chances you have to catch their eye with your products.
Product catalog data
If you want to sell product’s you’re going to need to furnish your website with real manufacturer product catalog data. MicroD has built successful relationships with major home furnishings manufacturers over the last 20 years. Most online home-furnishing stores use manufacturers bland product descriptions and don’t optimize via keywords. Give your customers constantly updated products in your online showroom with keyword optimized descriptions, beautiful imagery, and accurate product descriptions that interact with their senses.
Now that you have your professional website set up, product catalog data, and 360 spin, it’s time to start getting thousands of eyes to your site. Digital marketing is one of the key elements to making online sales and getting your store in front of your target customers. You’ll want to create social media accounts on multiple platforms, set up email marketing, and start paid advertising online. Social media accounts are important when interacting with new, current, and past customers. They humanize your brand and make it easy to see what is going on in your store. One social media post has the power to bring multiple clients through your showroom doors or to your website.
Email marketing is another powerful tool that will help you on your eCommerce journey. Email has the power to deliver more content than, say, a social media post. You can send a number of stories, promotions, and updates in one email, thus providing a bunch of useful information at once. Email marketing is also direct. Your emails go straight to your customer’s inbox. Email marketing also works hand in hand with your website. If someone adds a product to their cart on your website but does not complete their purchase, you can send them cart abandonment emails to try and recover lost sales. These emails would contain the product they were looking at and a reminder to complete their purchase.
Being successful on your eCommerce journey takes a team of experts who specialize in their respective fields. Now that you know how to start ecommerce, it can be a daunting task going about your eCommerce journey alone. The wonderful thing is you’re not alone! MicroD offers all the above services and much more. MicroD can help you throughout your eCommerce sales journey and be there every step of the way to increase your sales and promote your brand.