Optimizing for Desktop and Mobile Devices
How is your website on a desktop? What about on mobile? The ease of use on every device is the first step in your ecommerce user experience planning. -
Ease of browsing product pages
-
Clarity of product descriptions on small screens
-
Lack of distortion when pages or catalog shrink down below a certain size
►►Want to get a website checkup before you start planning for eCommerce? Sign up today.
Simplifying Website Navigation
How easy is it for users to find dining room tables from your home page? What if they’re looking for living room suites? Your website navigation should make finding different furnishing options a simple task no matter where users are on your site.
That means organizing your menus in logical ways. Try to direct your users where they want to go in as few clicks as possible. Your visitors should be able to go back and forth as needed even if they’ve scrolled down to the bottom of a landing page. Adding links and buttons at strategic places around the page allow users to get back to different points around your site quickly.
Improving Loading Speed
Technology allows us to move around the digital world at increasingly faster speeds. That means users have a lot less patience than they used to for slow-loading websites, particularly when they’re accessing it from a mobile device.
Over 53% of mobile users will abandon a site if it takes longer than three seconds to load. That’s a pretty significant loss when you remember how many users rely on mobile access for online shopping. It’s evident speed’s a pretty important factor in delivering a quality furniture ecommerce platform.
You should look at how much bandwidth it takes to load the images used for your website product pages and online catalog. Have you optimized them properly for the web? Are you using any custom fonts, which can add to the loading speed of your page?
Adding Customizing Options
Your visitors may visit your site and find a sofa that’s almost perfect. Even though your product description may note different color options, they’re not going to be comfortable closing on a sale unless they can see the product as they want it onscreen.
MicroD’s OmniVue XR 3D product visualization technology allows visitors to perform their customized draping on different pieces of furniture. They can also plan out an entire room with different compositions and see a real-life visualization of their dream living room.
It’s like having a sales assistant present on your furniture ecommerce platform 24/7. Users can get the clarity needed to make purchasing decisions at any time of the day or night. Having MicroD as your provider means you’ll always have access to the latest in user personalization offerings, providing them with an ecommerce user experience unmatched by your competitors.
Using Personalized Offers and Suggestions
Personalization has become an expected part of most users online shopping experience. 81% of them expect brands they regularly visit to know them well enough to understand the type of individualized offers or suggestions they want to see.
Getting this done without impacting the value of the user ecommerce experience can be a delicate balancing act. You don’t want visitors to feel like they’re under constant bombardment from the moment they enter your site. But it’s important to show them useful promotions triggered by actions they’ve taken.
You wouldn’t want to show armchairs to someone browsing dining tables, but you might want to recommend different centerpieces sold in your store. Someone interested in foyer tables might like to know you’re also having a sale on mirrors which would look great having above it.
Important Personalization Considerations
- Take user history into account
- Make content relevant to their movements and shopping history
- Add prompts for collecting more detailed information about their interests for better suggestions
- Consider AI and machine learning to adapt to visitor needs
Users should feel they’re a valued asset every time they enter your site. Your efforts in personalization go a long way towards creating an optimal ecommerce user experience.
MicroD understands the intricacies of the furniture ecommerce website and the unique details which go into providing a quality furniture ecommerce platform. We make sure our clients always stay ahead of the curve when it comes to keeping their website up to the expectations of today’s online users.
