Retailers and manufacturers have been pushing against the vastly shifting sands of online retail. There was a lack of personal touch that brick and mortar showrooms could offer, and customers rewarded those businesses with their purchases. Customers in home furnishings have grown to expect that level of personal shopping service in stores. This has been part of the resistance to adopting a fully-integrated online solution that would render the brick and mortar showrooms obsolete or ‘lesser than’. All of these arguments have started to crumble as consumers demanded both convenience and customization. They want to have their cake and eat it, too. Retailers and manufacturers struggle to find the balance between online and in-store but the personalization element has remained a mystery–until personalized online shopping.
iNGAGE by MicroD
Launching at the High Point Market Fall 2018, iNGAGE by MicroD is the newest product to a host of holistic solutions for retailers and manufacturers in the home furnishings industry. To answer the rising demand of consumers with the business goals of our industry, we are launching a new technology to create personalized online shopping.
iNGAGE uses website personalization, behavioral marketing, abandonment marketing, and personal product recommendations to target website visitors with personalized content based on their browsing history. By focusing on these four strategic marketing methods, iNGAGE identifies and delivers customized product offers, promotions, and messages with accuracy and precision for every shopper that visits an iNGAGE-enabled website on the exclusive network of websites.
Personalized Online Shopping
It’s easy to get personalized online shopping on your website. The artificial intelligence powers the personalized online shopping to create a unique shopping experience for buyers on your website. You’ll easily identify the styles, collections, brands, products, and price points that are important to each shopper. Our platform will guide these shoppers to the products they’re most likely to buy with the shopping notifications and interactive website elements. Whether you’re on the MicroD website platform or another, we are here to help your website collect more buyers and drive traffic to your showroom. The platform utilizes a huge network that allows MicroD to pre-identify over 15% of all visitors. That means a shopper coming to a website may already be in the MicroD network.
Richard Sexton, Chief Product Officer at MicroD, anticipates the market appreciation for this solution:
“Retail customers have always browsed online but enjoyed the personal attention of being in the showroom. Our goal with iNGAGE is to marry those experiences together and provide the customers an online experience that equals the personal attention they receive in-store. Personalized onsite content and messaging that targets the customer at the right time with the right message increases online lead generation dramatically. iNGAGE is just one more way that we are looking to grow our retailer’s business online. We are raising the bar on personalized shopping experiences through observing what others are doing and creating a platform that exceeds that performance. We are so excited to bring this to the retail market.”
We will showcase the iNGAGE solution at the Retailer Resource Center in High Point for Fall 2018 Market to all retailers and manufacturers on any website platform.