Home furnishings brand, John Thomas, just launched a brand new website and online brand experience with MicroD. After years of managing multiple online properties to coordinate the house of brands with John Thomas and Whitewood, the manufacturer has created a cohesive brand experience.
The new website brings together cohesion between the Whitewood and John Thomas brands. Previously, they were having to manage instance with MicroD as well as their websites for Whitewood and John Thomas. This will make keeping the information up to date and fresh easier. It gives them an opportunity to showcase beautiful lifestyle photography on their site as well as making available as additional product images on our mutual retailer websites. The website along with the branded landing page on retail sites reflects the same branded experience.
“A website is a digital showroom,” said Erika Schwing, Senior Business Development Executive at MicroD. “I look forward to seeing the positive impacts this new user experience will make for the John Thomas business.” Erika and her Enterprise Accounts team worked with the brands to identify pain points with catalog data distribution, online branding and exposure.
Why Choose MicroD?
That’s why many brands like John Thomas choose to work with MicroD. We’ve heard from hundreds of brands who struggle with product visualization technology and controlling the brand exposure among their dealers.
John Thomas Director of Sales and Marketing, Bryan Sprinkles, spoke about the decision to choose MicroD as the website and product catalog data partner for the brands. “It quickly became clear MicroD offered premium design features, simple integration solutions, and truly understood our specific needs within the home furnishings industry,” said Sprinkles. “The features we were able to offer, our mutual retailers on the platform and our understanding of and experience with the home furnishings industry.” Working with the MicroD team was “a pleasure” and Sprinkles said, “they get it.”
Read the press release at Furniture Today.