Klaussner Outdoor Redesigns Website with MicroD, Debuting at Casual Market
Klaussner Home Furnishings will be showcasing their new Klaussner Outdoor website at the Casual Market this month. Their website redesign campaign started with the relaunch of the Klaussner Home Furnishings site and continues with the Outdoor brand. Built by MicroD LLC, an established online solutions provider for the Home Furnishings Industry, Klaussner aims to stay current with digital online developments and capture omnichannel shoppers.
CHARLOTTE, N.C. – September 11, 2017 – Industry leader and technology advocate, Klaussner Home Furnishings is debuting their redesigned Klaussner Outdoor website (www.klaussneroutdoor.com)
at the upcoming Casual Market in Chicago, September 12-15. Through their long-standing partnership with online solutions provider, MicroD LLC, the new website is built on the fully responsive OmniVue® platform and creates cohesive branding with the recently updated Klaussner Home Furnishings website, relaunched in April 2017.
The original Klaussner Outdoor site was engineered by MicroD in February 2015, but with tablet and smartphone devices quickly becoming the preferred online method for shopping, a mobile optimized site was essential. Reaching out again to MicroD, now with their responsive OmniVue® platform, Klaussner Outdoor can give shoppers an engaging website, visible across all devices, with the same consistent catalog data, ease of navigation, and interactive product customization tools that customers expect.
The redesigned Klaussner Outdoor site displays high-quality product photos that load quickly on all pages, customizable products that allow shoppers to design their own outdoor seating by selecting pillow, cover, and welt fabrics, as well as a custom-built item information layout developed to maximize search engine performance and user-friendly interaction.
“Redesigning the website on the OmniVue® platform gives us the ability to better align our Marketing approach across all channels for both Klaussner Outdoor and Klaussner Home Furnishings” stated Bryan Myers, Marketing Director for Klaussner Home Furnishings. “By presenting a clean layout with beautiful visuals, our customers can discover our merchandise from anywhere and on any device”.
Consistency across all channels is exactly what drives branding today. Klaussner Home Furnishings understands their customers’ buying journey and aims to simplify it with their recent redesigns. Erika Bebow, Enterprise Account Manager at MicroD, works closely with the Klaussner team and compliments them on “remaining focused to improve the online user experience for retailers, designers, and consumers. With digital advancements happening so rapidly, it is exciting to see Klaussner taking a proactive position in the Home Furnishings Industry to satisfy shopper expectations with their newly redesigned MicroD websites”.
About Klaussner Home Furnishings
Headquartered in Asheboro, N.C., Klaussner Home Furnishings has grown to become one of the largest furniture companies in America with showrooms in High Point, Las Vegas and Chicago. As the leading solutions provider for the home furnishings industry, Klaussner’s breadth of product is unrivaled and its service is unparalleled with guaranteed delivery of its domestic products in 21 days or less. Its comprehensive selection and divisions include: Domestic Upholstery, Imported Upholstery, Domestic Motion, Case Goods, Enso Sleep Systems, Comfort Design and Klaussner Outdoor.
MicroD is a technology partner in the home furnishings industry who has led the way with innovating online product presentation, website, eCommerce and EDI solutions for manufacturers and retailers. MicroD focuses on the customer journey by tying the entire experience together with consistent data and seamless connections using an Omnichannel approach that increases the customer experience. With our core offerings: eCommerce and website platform; product catalog data; interactive product visualization and 3D solutions; digital marketing services; and electronic data interchange (EDI) solutions, MicroD highlights a smarter and faster way to generate traffic and increase sales. For more information, visit www.MicroDinc.com.
Klaussner Home Furnishings
Director of Marketing