From tariffs to technology, our industry is facing a unique set of challenges this summer. When the sands we’ve built our home furnishings businesses on start to shift, one of two things happen. Either panic sets in or motivation rises up. It’s one of the reasons these furniture markets are vital. Not only is it a time to do business in the traditional sense, but it also affords the opportunity to connect and plan for the future as a collective.
We’re still coming off the heels of an incredibly well-attended Las Vegas Market in January. And while the traffic won’t be the same, the content of this furniture Market will be even better. If you want to hear the wrap up from High Point Market, listen to the podcast episode from Market.
“Clearing the Confusion” Seminar
The last time we all met at Las Vegas Market, the talk around HFA’s Resource Center was about Ken Widger. In particular, Ken’s standing-room-only seminar about website conversion. It was such a hit that Ken talked with the retailers attending High Point Market about the same topic.
But this summer, we’re bringing out the big guns. Every year we hear questions from retailers concerning digital marketing. While some of the questions shift from year to year (or Market to market) there is one that stays the same.
Watch the teaser video to hear more about Ken’s upcoming seminar.
Your budget matters. This is the last furniture Market we have before the big budgeting season begins. That’s another reason why it’s so important to have all the information (and the formulas) to make the right decisions regarding your digital budget. One of the biggest challenges retailers face is knowing just how much they should allocate for digital marketing. Join this seminar and Ken Widger will walk you through how the marketing landscape for retailers has changed over the last 5 years and how successfully navigating these changes is critical to your business. You’ll easily learn how to find the right budget range for your digital investment, along with the best practices for using that budget to achieve great results.
If you want to plan for Ken’s Las Vegas Market Seminar, stop by B-1050 on July 28th at 2:30 PM.
Why You Should Attend Las Vegas Market
We know you can’t attend every furniture Market. For many, Market is just the time to make purchases and see new collections. But as Chris and Emily talked about on the Market wrap up podcast, there are so many resources for retailers at these Markets. It’s a time to get face-to-face with the partners who help you grow business. For you and your team, it’s the chance to learn and get energized. We’ve pushed our Market seminar but there are many available for you to listen. Topics range from funding and financing to logistics and marketing.
So if you can’t make it to this one, we hope you’ll find your way to Vegas Market next year. You won’t be disappointed.
If you’d like to stop by and see us during Las Vegas Market, we’ll be at B-1050 in the Home Furnishings Association Resource Center. Want to schedule a time to talk before Market? Book your time here.