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Richard Sexton, Chief Product Officer at MicroD, has a secret for retailers when it comes to budget. In this episode, listen as Emily asks Richard the big questions about budget, financials, and the ways furniture retailers should be managing cash flow in the store. We’ll go over expenses you can get rid of, family member employees you can’t, and looking at how big ecommerce players spend advertising budgets. Richard will finally answer the question you’ve been asking: How much of my budget should I spend on advertising? This is an episode you won’t want to miss.
