MicroD has worked with manufacturers and retailers in the home furnishings industry for decades. One thing that has become a bigger pain point for our retailers and those entering the industry is product catalog data.
Why Manufacturer Catalog Data Matters
Customer Journey and Data
The rise of omnichannel has turned the catalog data from nice-to-have into must-have.
Read more about what Omnichannel really is… Click Here
Customers are online researching the perfect sofa or home furnishings piece. In a recent study, more than 81% of customers search online before making the decision to buy. Your website is more than a brand calling card for this invaluable step of the customer journey. New and current customers need to find your website (more on than in a later blog) and identify what products are available in-store. This is the delicate balance of omnichannel. Fresh, updated catalog data will inform the customer and improve their confidence in your retail store. Imagine a home furnishings customer searches for a certain sofa online. They find your website. Will they find the inventory to match their search requirements? Out of date catalog data is one of the primary reasons a customer abandons the journey on your website.
How to Get Better Catalog Data
About MicroD’s Manufacturer Catalog Data
MicroD partners with manufacturers and retailers to keep the highest quality catalog data in the home furnishings industry. MicroD has built relationships with home furnishings manufacturers over the last 20 years. Our retail clients get the benefits of these relationships with updated catalog data.