MicroD Adds Social Shopping Capability for Retailers
CHARLOTTE, N.C. (July 25, 2017) – MicroD LLC, the leader in integrated online product presentation, website design, eCommerce and EDI solutions for the home furnishings industry, announces the implementation of a Social Commerce partner for the OmniVue® platform. With the partnership of MicroD and Curalate, home furnishings shoppers will be able to buy products right from Instagram.
This enhancement of Social Commerce through our partnership offers a solution to cater the trends of social media usage and online shopping. From social media to the shopping cart, MicroD has closed the gap and strengthened your digital omnichannel presence. MicroD is able to provide this service in partnership with Curalate, a Visual Commerce and Marketing Solutions company that makes Social Media shopping a reality.
Now, social media is the new “catalog” and Social Commerce is another new way of shopping for your consumers. According to eMarketer, “one-fifth of US digital sales in the furniture, appliances and equipment category, as well as home and garden, were conducted on mobile devices.” Instagram, a nearly exclusive mobile app, is a critical tool to drive shopper discovery of your brand. Today, Instagram has more than 700 million monthly active users sharing an average of 95 million photos and videos every day.
Having a Shoppable Social Media creates the action for Instagram users to initiate the buyer’s journey from Instagram. MicroD’s partnership with Curalate now offers two powerful social media shopping solutions to retailers in the home furnishings industry.
With Like2Buy, you can connect moments of discovery with commerce by linking to a shoppable gallery of your Instagram feed from your bio. Followers can click on the products featured in your inspirational Instagram content to shop, driving highly qualified traffic to your site and increasing revenue.
With Reveal, you can make any image shoppable — and easily embed that shoppable image on your blog or website. Tag your lifestyle and room scene images to “reveal” clickable hot spots to engage shoppers in exploring product details and buying online. Big brands like Crate & Barrel and Target are already giving shoppers this interactive experience and seeing the success!
By working with Curalate, MicroD will include a “buy” option on your Instagram page so that your followers can purchase any item of home furnishings with a click of a button. This partnership will increase the shoppable value of OmniVue® retailer websites. With just one enhancement to your Instagram page, your revenue can increase by 45%!