The provider of online home furnishings merchandising and eCommerce solutions has been awarded the patent for technology it invented to power its Design Your Own custom furniture configuration, dynamic pricing and visualization solution that is already in use at major furniture brands and retailers.
November 4, 2015 — Charlotte, NC — MicroD Incorporated, the global leader in integrated web-based home furnishings merchandising and eCommerce solutions, has been awarded a U.S. Patent for its online custom furniture configuration and visualization solution. The breakthrough solution goes well beyond choosing fabrics and finishes by empowering consumers, sales associates and interior designers to configure and visualize a wide range of product options such as arm types, seat backs, trims and other components for upholstery and case goods.
According to MicroD CEO and President Manoj Nigam “As more and more of today’s furniture shoppers embrace personalized products, retailers and brands have come to understand the strategic importance of offering advanced tools to facilitate customization. After making online visualization of fabric and finish mainstream over the years, MicroD has now taken these capabilities to a whole new level with easy-to-use self-customization tools that give buyers the visual confidence, dynamic pricing and streamlined shopping experience they seek both online and in the showroom.”
Issued on October 20, 2015, the patent covers the inventions of Nigam and other MicroD team members that relate generally to product display, and more particularly to a system and method for creating a database for generating product visualizations. The application of this technology to the furniture and consumer goods market enables shoppers and merchandizers to change physical components of a product and realistically visualize the result online. This technology truly engages the consumer in the design process. The impact is significant because shoppers can easily personalize their products and evaluate many variations before making their purchase decision.
MicroD’s Design Your Own solution is currently in use by premier home furnishings companies such as Bassett Furniture, Drexel Heritage, Ethan Allen, Haverty’s and Lexington Home Brands. The solution is available as part of MicroD’s popular OmniVue website and ePreVue visualization software platforms.
More than 85% of the top 100 furniture retailers and brands trust their online efforts to MicroD. Nearly 2,500 solutions are in use by furniture retailers, suppliers and manufacturers throughout the United States and Europe. More than 650 manufacturers are connected through EXIM Commerce to exchange close to 100,000 EDI documents each day with leading retailers. For more information, visit www.MicroDinc.com.