MicroD has been at the forefront of visualization technology to the home furnishings industry for 25 years. And with the advent of more sophisticated customer journeys online, we are helping home furnishings businesses meet new consumer demands. We’re announcing our new 3D product visualization technology. As the customer journey now becomes even more personalized, furniture buyers want to experience the products they are buying close-up, from all perspectives, and fully customizable. Now MicroD is offering three new technologies to make the product-buying experience more immersive and engaging.
What’s in our 3D product visualization technology for you?
Here at MicroD, we’ve introduced three new technologies to make the product-buying experience more immersive and engaging:
These new solutions are now available in the marketplace for retailers and brands of the home furnishings industry. Founded on the patented website platform and dynamic draping technology, these new 3D product visualization technology solutions allow unprecedented customization for brands and retailers.
“We know that ultimately, the baseline 3D event, whether on a laptop, tablet or mobile device, is going to be an immersive experience with full product customization from building your own sectional to moving that product around in a 3D room plan of your own living space,” said Richard Sexton, Chief Product Officer at MicroD. “This is the beginning of the immersive 3D experience and requires no special equipment. It is part of the MicroD platform.”
Vue360 puts your shopper in the driver’s seat. Leading omnichannel retailers recognize that customer experiential demands are not only personalized and platform/device agnostic, they are also cross-dimensional.
Buyers are increasingly demanding the ability to seamlessly move from a traditional 2D image to a high-resolution 3D object. For marketers, the Vue360 put your brand above the competition with more interactive, enhanced product presentation. Vue360 leaves no corner in the dark. Your customer will see every detail at every finished angle. The more you sell your product presentation on the website, the more confident your buyers will be in the purchase decision.
MicroD lives and breathes in the world of furniture and understands the nuances of fabric and leather draped over sofas, sectionals, armchairs, ottomans and more. We brought that strength to our new 3D product visualization technology for retailers and manufacturers. Our ePreVue360 Solution is the only offering to the industry that combines the Vue360 experience with full product customization capability in 4k resolution. It breaks new ground in introducing the 3D experience with the market-proven fabric draping functionality pioneered by MicroD.
A personalized shopping journey can increase conversion rates online by more than 20%. That’s why our solution in 2D product visualization has improved the 3D product purchase cycle so seamlessly. We make your products drapable for best sellers, top collections, or full product catalogs. No matter where the consumer is in the buyer’s journey, there is 3D product visualization to improve the consumer confidence in your products.
We know that ultimately, the baseline 3D event, whether on a laptop, tablet or mobile device, is going to be an immersive experience with full product customization, from building your own sectional to moving that product around in a 3D room plan of your own living space. Our ePreVue3D is the first step in this vision, with the ability to view a product from infinite angles and dynamically drape the product in 4k resolution as well as customize the product based on available options. Of course, the solution is crafted for e-commerce across any device, but the more powerful desktop machines are going to deliver the fastest experience, as each view is rendered on-demand.
New 3D Product Visualization Technology
MicroD will be demonstrating this new 3D product visualization technology at Market. We believe these new 3D products will make 3D product visualization technology easier for home furnishings retailers to adopt and manufacturers to support. Learn more about our 3D product visualization.