The appeal of your website is more important than ever thanks to the rise of ecommerce shopping over the past decade. 43% of people searched for and made purchases through online sites in 2017. The need for appealing product displays is evolving to incorporate 3D product rendering and 3D product visualization on business websites. Using 3D technology allows you to improve the visitor experience and get them to linger longer on your site. That, in turn, leads to higher conversion rates and better KPIs from your online marketing efforts.
What’s Wrong With Traditional Photography
Retailers need product photographs so they turn to the manufacturers. Manufacturers invest time and money to hire a professional to showcase collections in perfectly staged product and lifestyle shots. This means taking the time to get the lighting right, making sure products get styled in the most optimal position, and taking the picture until it’s perfect.
The problem with the standard route is that change is a constant in any business. Any updates to the product line mean having to bring someone out to repeat the process. Here’s just some of the type of events many companies run into frequently.
- Add new color options for a piece of furniture
- Pieces are added or dropped from a collection causing the photograph to misrepresent what’s available.
- Catch a mistake after the fact in pictures of the most essential items
That’s more money and time manufacturers need to spend setting things up all over again and inevitably delaying the production time to get images to their dealer audience. Furthermore, as a retailer, you’re left with a flat picture not capable of giving customers the details on different nuances and details. Too many shoppers have been displeased making purchases based on iffy website images.
Many customers also want images from every angle, some manufacturers may not have even thought about including on the site. What if they want to look at the item against a different background color on the fly? Not even the best photograph can accomplish all this.
What is 3D Product Rendering?
Unsure about the 3D product rendering meaning or the techniques surround it? In its most basic sense, it eliminates the need for endless photoshoot setups every time there’s a product change and most importantly, it provides greater visual flexibility and education for eager shoppers. Photos of your products get taken from different angles and uploaded to a computer program where they are digitized into perfect 3D models. From there, anything can be changed.
Peeved about the metallic finish coming out darker than you intended? Unhappy with how a particular shade of pink upholstery came out in the picture? When a 3D model is created, everything can be edited and manipulated to your liking with a few clicks. Metal finishes get a more reflective surface and the pink upholstery can be color-correct to the exact shade. It may even surprise you that a 3D product model can actually look better than an actual photograph!
Why Pick 3D Rendering Over Standard Photography?
What if you decide you want to step things up and apply 3D visualization to the products on your site? Starting from static images means doing a lot more work when it comes to transforming them to different mediums. Having 3D product rendering already available makes it easy to add motion in any way you choose.
Think about having the ability to take those same pictures and create 3D product visualizations of your showroom displays? Imagine having something more than static pictures to demonstrate the features and functionality of products – think – about a power recliner in action.
Here’s what you gain by employing 3D product visualization.
- Creative way to display your content
- Realistic renderings of your items
- The ability to handle difficult angles and product shadows
- Easily rendered into printable formats for brochures and other marketing material
- The capability of adding unique characteristics as needed
Build up a limitless repository of images to call upon based on your needs. This allows the display of digital 3D renderings on other online channels with ease.
What’s the Appeal of 3D Models to Customers?
3D product rendering looks great even on smaller devices. UPS’s 2018 annual report on online shopping trends showed that 70% of U.S. smartphone owners use them for product reviews and competitor comparisons. 48% of them ended up closing a purchase using that same device.
The 3D renderings allow customers to view products at the angle of their choice. Tools like MicroD’s 3D furniture visualization software provides the ultimate virtual shopping experience desired by today’s ecommerce shoppers. It looks great on a tablet, from your phone, or your big-screen desktop computer.
38% of shoppers end up moving on if they don’t like the layout of a website or find the content uninspiring. Don’t lose out on sales because you failed to adopt the best technology available for your product landing pages.
How Can I Integrate 3D Modeling and Augmented Reality?
It all starts with bringing in the right experts for the job. You want someone experienced in photographing furnishings and other related products. It takes skill to capture pieces at their best angles for reuse in different 3D visualizations. You want the hard work put into setting up your online showroom to display in its best light online.
Start with your best-selling brands and make a list of the items you want to showcase on your website landing pages. MicroD experts will work directly with your staff for input while walking you through different options for your product.
Our team can also help customize our virtualization tool in ways benefiting your target customers. You maintain full control over the appearance and utilization of all 3D product visualization.
Other Marketing Opportunities
- Enhancing email campaigns
- Incorporating into PPC campaigns
- Getting images to show in SERPS (Search Engine Result Pages)
You don’t need to limit your use of 3D product visualization to your online efforts. Set up a display inside your store giving customers the chance to mix and match different items the same way they can online.
Let MicroD Add Dynamism to Your Products
MicroD has years of experience bringing the latest technology to businesses seeking improvements to the experiences of customers both in-store and online. Our 3D product rendering service transforms your website and puts your competitors on notice. Set up a demo online or call us at (800) 964-3876 to speak with us directly.