What makes your home furnishings brand unique? Maybe you’re offering design services when no one in your market is; yet, how will your potential clients learn about those services? Better still, how will you build a reputation as the premium design services in your local market? The answer is content marketing. Content marketing for retailers–and finding the right content marketing services partner–is rewarding but challenging. Great content marketing helps your store leverage content to speak to your customers in different ways but it requires a lot of time and strategy. The data-driven content marketing method is the best way to improve your digital marketing investment which means you need one eye on the data to keep constantly updating your content marketing strategy. We understand your business so we know you’re running between owner, operator, salesperson, accountant, and more. How can you do both?
WHAT IS CONTENT MARKETING?
BENEFITS OF CONTENT MARKETING
Attract new users by adding unique spins to your content and finally leave your competition behind. Use your unique voice to give shoppers insight on the trends in design, home furnishings, and ways to enjoy the furniture in their homes. With our content marketing services, shoppers will see your store as an educational resource and remember your brand when it’s time to make the big-ticket purchases for home furnishings or interior design.
Implement a diverse content strategy incorporating layers of published works like blogs, press releases and services pages, all tightly optimized around your keyword focus. Our content strategy incorporates SEO, your paid advertising, in-store messaging, traditional marketing, and creates a seamless message to hit the right audience with the right message at the right time. Our content marketing services works for you while you focus on the business.
Force Google to isolate your website as one of the strongest resources for information in your industry by publishing engaging content on a continuous basis. Content marketing is one of the easiest ways to improve your brand’s online presence. Brand identity is more important for home furnishings retailers today because of the value your shoppers place on trusting your brand online before visiting in the store.
- COMPETITIVE ADVANTAGE
-
Attract new users by adding unique spins to your content and finally leave your competition behind. Use your unique voice to give shoppers insight on the trends in design, home furnishings, and ways to enjoy the furniture in their homes. With our content marketing services, shoppers will see your store as an educational resource and remember your brand when it’s time to make the big-ticket purchases for home furnishings or interior design.
- CONTENT STRATEGY
-
Implement a diverse content strategy incorporating layers of published works like blogs, press releases and services pages, all tightly optimized around your keyword focus. Our content strategy incorporates SEO, your paid advertising, in-store messaging, traditional marketing, and creates a seamless message to hit the right audience with the right message at the right time. Our content marketing services works for you while you focus on the business.
- BRAND CREDIBILITY
-
Force Google to isolate your website as one of the strongest resources for information in your industry by publishing engaging content on a continuous basis. Content marketing is one of the easiest ways to improve your brand’s online presence. Brand identity is more important for home furnishings retailers today because of the value your shoppers place on trusting your brand online before visiting in the store.
WHY WORK WITH MICROD?
OUR CONTENT MARKETING STRATEGY
Our team of content marketing services specialists creates these optimized content articles, publishes the content, manages and maintains it on the website and promotes the content via other relevant digital marketing channels like social media or SEO. We will wear the marketing hats for you while you spend the time to focus on your store. By providing your potential customers with this quality content that they are already searching for online, you establish brand credibility and expertise, which will increase the likelihood of your site visitors converting into customers. Strategically produced content not only benefits your brand, but also positively improves your overall online presence.