The team at MicroD, unlike other content marketing companies, creates a unique content marketing services strategy that is specific to your brand messaging as well as helps you reach your target customers online. We develop a content marketing services strategy by providing content audits of your site in order to determine what content should be improved, newly created or consolidated. Our content audits are data-driven and we analyze important user metrics that help us understand the type of content that should be created and maintained on your website. By understanding what content your potential customers are searching for, we are able to determine content topics that should be addressed via your website including service or product landing pages, blog posts, case studies and graphics.
Our team of content marketing services specialists creates these hyper-targeted pieces of content, publishes the content, manages and maintains it on the website and promotes the content via other relevant digital marketing channels like social media or SEO. By providing your potential customers with quality information and content that they are already searching for online, you establish brand credibility and expertise, which will increase the likelihood of your site visitors converting into customers. Strategically produced content not only benefits your brand, but also helps your website gain authority in the online space and positively improves your overall online presence.