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This guide will walk you through the basics of Pay-Per-Click (PPC) advertising. From setting your budget to how agencies should work with your PPC campaigns.

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24 Pages of Valuable Guidance

BEGINNER'S GUIDE TO PPC

What is Pay Per Click advertising and how can you master the basics to make more money on your campaigns?

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FULL CHAPTER LIST

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Here's the complete chapter list. Don't miss out on this awesome content.

Understanding the Basics

04

Setting Your Budget

08

Auditing Your Ad Performance

13

How to Develop Quality Ads

17

Monitoring & Understanding the Numbers

21

Best Practice / Summary

23