What’s in the ebook? 

This guide will walk you through the basics of Pay-Per-Click (PPC) advertising. From setting your budget to how agencies should work with your PPC campaigns.

Already got a PPC marketing strategy? We'll walk you through the tips from our experts. No time? Check our Quick Tips section inside.


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BEGINNER'S GUIDE TO PPC

What is Pay Per Click advertising and how can you master the basics to make more money on your campaigns?

MicroD is a 25+ year leader in the home furnishings industry. With our website and eCommerce platform, custom draping visualization technology, 3D product visualization, EXIM EDI, and award-winning digital marketing solutions, we serve more retailers and manufacturers than anyone in the furniture industry.

More than 20 years later, we are still leading the industry with our forward-thinking solutions and corporate evolution. MicroD is known for connecting talented individuals with ingenuity, that’s why we’ve integrated with the award-winning, digital marketing firm Web Full Circle. This talented team brings their expertise in SEO, Content Marketing, Conversion Rate Optimization, Promotional Marketing, PPC and Social Media Management to achieve large scale growth for clients across multiple industries. Meet MicroD’s newly merged team of talent that make it happen. Our employees help us grow the industry through great customer service, new technologies, and unparalleled innovation.

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FULL CHAPTER LIST

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Here's the complete chapter list. Don't miss out on this awesome content.

Understanding the Basics

04

Setting Your Budget

08

Auditing Your Ad Performance

13

How to Develop Quality Ads

17

Monitoring & Understanding the Numbers

21

Best Practice / Summary

23

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