Digital Marketing Case Study: Running their furniture business, which targeted a niche of coastal living residents, left little time for their staff to focus on developing and executing ongoing digital marketing campaigns. With some in-house initiatives, they were able to successfully drive traffic to their website through paid advertising, only to fall short with the onsite search engine optimization component.
This retailer soon realized they needed a more cohesive plan and a professional team to run their digital campaigns that would deliver results.