This business had an aesthetically good-looking but structurally dated website. The website was utilizing an architecture that was not optimized for search optimization efforts. Website traffic and new client generation had hit a ceiling while the overall online exposure was slipping to competitor sites.
From a marketing standpoint, the self-managed PPC efforts provided little to no traffic, and their natural rankings were virtually non-existent.
This industry’s marketing is a very competitive environment and we set out to lead the pack.