responsive design & Mobile sites
To ensure you don't miss a thing in this increasingly connected environment, we consider mobile-friendly websites in everything we do. With the explosion of mobile and tablet devices, you have a new opportunity for a real-time connection with people wherever they are, both in the digital and physical world.
responsive design - one site fits all
A responsive website is a single website that adapts to the device of each visitor, whether smartphone, tablet or desktop. It dynamically resizes content and imagery, allowing for easy reading and navigation without the drudgery of resizing, panning and scrolling.
Today, more than a billion people own handheld devices. They are no longer a luxury but a necessity. In a world where purchases are heavily influenced by digital, manufacturers and retailers alike need more than a website. They need to engage a customer at every touchpoint.
your website but fun size
Trying to serve up a full version of your website to mobile users is like trying to stuff a watermelon into a water hose. You might be able to do it but the results won't be worth the effort.
A mobile site is specifically designed for handheld devices. There are two designs two sites and cross-linking to make it all work.
Find out how you can interact with more customers with a mobile site.
The New Normal
From a usability perspective, having a mobile-friendly website is a no-brainer. Since traffic coming to websites from mobile devices has increased, manufacturers and retailers must start thinking mobility first as a way to better reach their target audience.
And based on a recent announcement from Google, having a mobile friendly website will be even more critical in today's digital landscape.
According to a recent post in Google Webmaster Central Blog:
"Starting April 21, 2015, we (Google) will be expanding our use of mobile-friendliness
as a ranking signal. This change will affect mobile searches in all languages worldwide
and will have a significant impact in our search results. Consequently, users will find
it easier to get relevant, high quality search results that are optimized for their devices."
responsive design vs. mobile site
If you're unsure which solution is right for you, take a look at the differences below to help you get started.
With a mobile site, you must create a different domain. Many opt for "m.domain.com" to differentiate between the mobile and full website.
The disadvantage of having a separate domain is it can dilute and hurt organic traffic.
Responsive design lets you keep the same domain as your full website. Nothing changes except the code on the back-end.
Google prefers a single domain as it "prefers a canonical URL, avoiding any complicated redirects, and simplifies the sharing of web addresses."