Retailers in the home furnishings industry have a big challenge growing business in the new digital landscape. The marketplace is full of companies with endless aisles online and the increasing impact of the Amazon Effect is pushing consumers to demand a stronger online presence from furniture retailers. How do you find the right retailer marketing solutions and navigate the shift in consumer shopping trends with your website, marketing, and product visualization?
CHALLENGES OF THE RETAILER
Shoppers spend more time online during the buying cycle than any time in history.
Likely, the Internet is the starting line. While many consumers use a digital-only approach when searching and purchasing, their ultimate destination of security is the store. Because the in-store experience is still a vital component to the retail model, there’s a tendency to focus on in-store consumer spending more than digital spending. This tunnel vision inevitably creates a revenue gap for retailers and manufacturers that refuse to take the leap into migrating digital revenue channels with brick and mortar stores.
Your company’s website is a great marketing and branding tool to increase your brand’s online presence. Without a doubt, one of the most cost-effective methods of marketing and selling is utilizing your website as another location for your business. Think of your website as another location of your business. With the right retail marketing solutions and right partner, like MicroD, your marketing and website strategy can increase traffic to your showroom and grow your revenue.
That’s why we partner with over 400 retailers in the home furnishings industry to make a beautiful, optimized website that works 24/7. Engaging onsite tools, product catalog data, customized brand landing pages, and the best digital marketing and retail marketing solutions turn your website into your best salesperson. Our omnichannel marketing approach means more shoppers find your website online thanks to great SEO and more products from brands you carry in the showroom. Whether you’re looking for a website enabled with eCommerce or want to keep customers on your website browsing thousands of products to buy in your store, we customize a solution to fit your business today and easily scale for growth tomorrow.
SERVICES WE PROVIDE FOR RETAILERS
Website + Ecommerce
3D + Product Visualization
Electronic Data Interchange
Product Catalog Data
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