You have a home furnishings product or design service that deserves to get your shopper’s attention. The challenge many retailers face is how to be relevant on social media with the right message for the right customer at the right time. When algorithms on social media change how your followers see your brand, you lose the chance to reach those buyers. How can you leverage social media to sell more shoppers on your brand?
Social media platforms allow you to continuously stream information about your brand to customers. Do you know what that means? You can literally brand your way to success! We want more people to follow your brand —but we want the right people. That’s why our digital marketing team will create content that appeals to the shoppers who are most likely to buy your furniture. We engage with current followers and encourage a social community to surround your brand online.
Social media works 24-hours a day, so even during downtime, your business message, product line or service line can still be broadcasted to the world. If you think social media is for everyone, then you’re thinking about it the wrong way. Social media that sells customers and engages followers need a documented strategy and constant maintenance. Our creative team has been certified in social media marketing and stays on top of your posting for your store.
By utilizing a carefully crafted social networking strategy, your business can put even more marketing efforts into captivating campaigns that will improve your visitor-to-customer conversion rates. Social media isn’t just a way to nurture customer relationships, it’s a whole new way to shop. Today’s online shoppers are the most discerning and informed audience in history. That’s why these customers expect your brand to engage with them over social media with authentic messages and timely promotions that show how you’re different.
Contests, sweepstakes, and giveaways are just a few of many great examples of how stimulating customer engagement through social media platforms like YouTube, Facebook, Pinterest, Twitter and more can help to enhance your brand’s overall online visibility.