To improve website conversion rate, you need to focus on its visitors. No matter your market, your fans matter. Your website’s conversion rate—or the percentage of visitors which become leads—can make all the difference. So, are your conversion rate optimization efforts keyed in? If you haven’t yet, you should check out these five conversion-rate-boosting tips. You won’t regret it.
Tip One: Add Visuals and Graphics
One of the easiest, fastest, ways to boost conversion rates is by making an interesting-looking website. When it comes to websites, visuals retain visitors. Even if you’re running a simple eCommerce portal, you should include graphics.
These graphics should be relevant to your industry. They should also inspire return visits. Visitors seeing visuals which inspire action are more likely to use your “contact us” link. They’ll also continue interacting with your convincing design which will improve website conversion rate over time.
This said, you shouldn’t bee to forceful. 75 percent of a Content Preferences Survey study’s respondents consider heavy-handed content, and graphics, to be damaging to sales, content, and retention. Your website’s images, first and foremost, should communicate professionalism.
Tip Two: Don’t Forget about Mobile
Next, focus on your website’s accessibility. A lot of websites, surprisingly, don’t have mobile support. Or, if they do, it isn’t very accessible. While many websites have lower conversion rates on mobile, mobile-focused designs can outperform desktop-only designs.
By incorporating a mobile strategy, you’ll also make sure your online presence is accessible across multiple platforms. This omnichannel approach works wonders. Let’s take a look at several key statistics taken from multiple surveys:
- Smartphone conversion rates, alone, are around one-half of desktop conversion rates.
- Mobile app usage dominates mobile browsers.
- In 2018, mobile ad spending accounted for 49 percent of all digital ad spending.
Even if you’re simply connecting your website to a mobile access point, you’ll benefit from the “always on” mindset of mobile-holding consumers. Your website visitors can’t always access a desktop, but a majority of them are already researching information, daily, via their smartphones. There’s a reason mobile ad spending is steadily increasing, year after year: It’s well worth the investment when the end goal is to improve website conversion rate.
Tip Three: Messaging: Keep It Simple
Internet users don’t have all day to determine a brand’s message. Instead, they consume information quickly. For this reason, simplicity pays off. Use testimonials, reviews and other forms of social proof to quickly validate your website. Make sure any important information is easily digestible, too. By pairing these two strategies, you’ll simultaneously improve website conversion rate via good word-of-mouth while extending a message your visitors want to hear.
Meanwhile, make sure your website layout has a clear structure. Make sure all phone numbers, addresses, and email addresses are visible, clickable and actionable. Where SEO is considered, try to avoid keyword stuffing. Instead, split up your content to make sure it flows correctly while you focus on the next tip to improve website conversion rate.
Tip Four: Use Prominent Calls to Action
Whether your business provides products or services, your website won’t matter much unless it’s actionable. Once you’ve simplified your business’s message, you’ll need to focus on crafting an intuitive, easily digestible call to action.
Your website’s call to action should state a clear benefit. In some cases, this benefit could suggest what a visitor has to gain by signing up for your newsletter. In other cases, it could suggest how much money they could save by purchasing your product.
Steer clear of simple “Contact Us” calls to action. Bland, basic CTA messages won’t provide many benefits. They’re simply perceived as low-value messages. Ask yourself: What does your visitor get in return for visiting your website? What will they get from answering your call to action? How compelling is your message?
Speaking of the customer’s valued time, make sure their time spent reading the call to action isn’t too lengthy. Did you know a one-second loading delay increase results in a seven-percent conversion rate drop? Even if customers are seeing your call to action, they won’t act on it if it takes too long to load. While one missed view won’t hurt you, repeat gloss-overs will not improve website conversion rate.
To make your calls to action prominent, make them highly visible. Make sure they stick out. If your website has a lot of service or product pages, make sure each offers a chance to act—whether this opportunity is presented as a phone number, an “Order Now” link or even an email address.
Tip Five: Make an Offer They Can’t Refuse
You’ve probably read about famous websites offering free claim assessments, quotes or even products. You can boost your conversion rate exponentially by offering memorable, incomparable options. At the end of the day, high-quality businesses offer high-quality products and services.
If you can offer something of great value, you’ll be preferred over your industry’s leading alternatives. If you can offer great value continuously, your day-to-day visitors will stick around. Customers love high-value products and services. They love consistency even more.
Assuming you’re able to offer something valuable, it’s a good idea to make sure your website’s pages revolve around this value. For example, if your marketing website offers a free business website review, it should state, restate and enforce why this review is valuable. Use graphs, research studies, videos and pictures to reinforce this point.
Your offer should constantly be reflected in your call to action, too. On every level, your website should be cohesive. As soon as a customer enters a new page, they should feel the echoes of your homepage. Capturing leads isn’t necessarily difficult, but it does take time, effort and creative investment. If you’re able to create a compelling website, visitors will stay. Start by investing in low-risk website options. Then, prioritize your target market via your content, calls to action and presented offers. Over time, you’ll be surprised how many visitors will stick around.
So, there you have it. If you want to improve your website conversion rates, you need to improve your data driven design tactics. Add evocative graphics. Make sure your mobile game is on-point. Keep the content simple, and make sure your visitors know how to keep in touch. Speaking of keeping in touch, stay tuned for more MicroD news, insights, and guides at MicroD. Sign up for our newsletter! When it comes to success, your goals are our priority.