POWERFUL SOLUTIONS THAT GROW YOUR HOME FURNISHING BUSINESS

Ecommerce websites are on the rise but without the best website for retailers, your investment will turn into an expensive expense. MicroD is unique in the world of website and ecommerce websites because we are exclusive for home furnishings. That means our ecommerce websites work with your industry partners in retail management software and point-of-sale systems. Our relationship with hundreds of manufacturing brands will populate your website with thousands of home furnishings product. Making your step from showroom to ecommerce websites significantly easier. We know what it takes to make a retail ecommerce website successful. We also know that you need a website partner who knows how to make ecommerce websites look great for the home furnishings customer and upsell your interior design services. Over 25 years as the web technology leader opens your ecommerce website journey to more growth and the maximum return on investment.

When home furnishings retailers need to start an e-commerce strategy, their first step is a great website with product catalog data. Because the home furnishings industry is on the cusp of widespread e-commerce adoption, retailers are starting to ask for help. Brands in the industry can painstakingly work to provide this information like product dimensions, romance language, product information, collection details, and more. Many retailers are taking time away from other important business projects to manually collect this data independently. The average home furnishings retailer spends over $65,000 of time and resources every year to create and manage product catalogs for the website. That’s where MicroD’s expertise comes to great value for both the brands and their retailers. Our technology leverages product catalog data from a brand to the retailer’s website with ease. Brands can share product catalog data with each of their retailers in MicroD’s web technology network. Giving each manufacturer the opportunity to control the growth and online presence of the brand.

With digital marketing, your furniture marketing strategy can shift as you analyze data. Digital marketing is dynamic and reaches more potential connected customers than any other method alone. Social media marketing, email marketing, pay per click advertising, search engine optimization, and content marketing make up just a few of the successful methods that bring revenue to your store. The strongest retailers of every size are using multiple channel marketing and advertising, also known as omnichannel. All of your campaigns, branding, and messaging collaborate in unison as your different digital marketing and advertising channels attract and convert your visitors. That’s the strategy our award-winning digital marketing firm applies to our home furnishings retail clients. We partner with you to identify the challenges in your current strategy, apply our expertise, and manage your digital marketing every week. We’ll find holes where your digital marketing investment can go further. Combining your website, showroom, and your brand together, digital marketing is the best investment for retail stores in the home furnishings industry.

We built the technology to turn brand catalogs into dynamic product visualization engines on all retail websites in our network. It doesn’t stop there. Connected customers want product personalization but they need to feel confident in the purchase in order to keep your revenue profitable. Keeping a home furnishings shopper on your ecommerce website shopping and using interactive product visualization tools will increase confidence in your products. The online room planner comes with every website on our web technology network. It will show all of your products and let customers be the designer. This expansion of brands has begged the question, what other product visualization technology should manufacturers leverage? 3D technology is already in the hands of many connected customers. And brands who are not looking at the 3D technology roadmap for their business are falling behind. But product visualization is complicated. How does a 3D model of one sofa turn into a sale in the retail store? We answer those questions and help brands build a roadmap to product visualization success.

Many successful retailers and manufacturers find value in electronic data interchange. The home furnishings industry supply chain is a delicate system that needs the most efficient technology to keep improving based on customer expectations. For those businesses that haven’t adopted EDI, there are unlimited benefits to well-worn challenges. EDI, in its most powerful form, helps businesses automate the mundane. Processes like purchase order creation, communicating PO acknowledgments with your supply chain, and many other logistics processes are streamlined with EDI. EXIM EDI, MicroD’s long-standing EDI system, is already connected to the areas in your current supply chain. Our relationship with home furnishings partners means you have any-to-any connectivity with our EDI software. You’ll find your RMS, ERP, and 3PL companies have adopted EDI processes and would improve your business when you leverage this cost-saving technology. Processing hundreds of thousands of transactions every week, our EDI can keep your business running and help you find areas to improve in your own supply chain.

Targeted messages will educate and engage buyers from the homepage to the shopping cart. Customized for each shopper based on our technology’s intelligent behavior marketing engine. You can treat a shopper online the same way your salesperson would do in the showroom. When they try to leave, our personalized shopping feature will give them another chance to become a lead in your store. Otherwise we’ll send remarketing targeted emails to bring them back to your store.