Digital Marketing Glossary: Terms You Should Know
Digital Marketing is a very important component of any business, big or small. Research indicates that more than 60 percent of brick and mortar store sales…
Traditional Marketing vs Digital Marketing: How to Find the Right Balance
Digital marketing has amassed quite a lot of success in recent years. Now, a lot of experts wonder whether it’s overtaking traditional marketing. As brands convert…
Website vs Marketing – Why Retailers Confuse the Two Expenses
Your website can be one of your most effective tools when it comes to increasing profits. The right layout, content, and navigational flow helps convert visits…
5 Ways to Keep Your Brand Top of Mind
How would your company fare in a survey of customers in the market for home furnishings? Would your brand be at the top of their mind?…
A Guide to Digital Marketing in the Retail Sector
A brick-and-mortar business still needs a web presence — whether you’re trying to sell your product digitally or not. Today, the most successful retail stores run…
Writing Effective Marketing Emails that Sell
Local retailers and e-commerce companies both struggle to find the best methods for writing effective marketing emails. With so much noise on the internet, email marketing offers…
10 Keys On How to Make an Email Campaign Successful
Email marketing campaigns are one of the most effective forms of advertising, in terms of ROI. A single dollar spent on email advertising can return hundreds to…
How to Grow Your Email List for Better Conversions
Email is still one of the most cost-effective ways to get in front of consumers. Businesses can use long- or short-form content along with graphics to…
A Guide to Email Marketing for Beginners
Email marketing is one of the most effective ways to reach your audience. Even though email existed long before social media and the web, some business owners tend…
