Website vs Marketing – Why Retailers Confuse the Two Expenses
Your website can be one of your most effective tools when it comes to increasing profits. The right layout, content, and navigational flow helps convert visits…
A Guide to Digital Marketing in the Retail Sector
A brick-and-mortar business still needs a web presence — whether you’re trying to sell your product digitally or not. Today, the most successful retail stores run…
3 PPC Tips for Small Business and How to Improve Your PPC
Pay Per Click (PPC) advertising may be one of the most cost-effective advertising options. However, sometimes small business marketers do not know how to optimize their…
Understanding the Basics of Google Analytics
What is Google Analytics? Google Analytics is a piece of software, created by Google, that is connected to your website through a unique tracking code. This…
5 Best Practices for Google AdWords
1. Choose the Right Keywords Align your keywords with your business goals. Are you trying to increase brand exposure? Are you trying to convert every click…
How Much Do You Know About Digital Marketing?
Digital marketing is a blanket term for all of a company’s online marketing endeavors. It’s a combination of digital marketing tools and methods for implementing digital…
Top PPC Ebooks of 2017
Pay-Per-Click advertising (PPC) has become a crucial component of a good digital marketing strategy. PPC isn’t particularly easy though. It takes a lot of knowledge, a…
What Is Google AdWords?
What Is Google AdWords? Google Adwords is inescapable. Its presence is everywhere, and as more and more consumers bring their shopping habits online, it will only…
How to Translate Your Google PPC Campaigns to Facebook
We often speak with business owners who are excited about the possibilities associated with pay per click advertising services like Facebook, a relatively new social advertising…
