The 7 Keys to Google AdWords PPC Quality Score Improvement
There is a lot to love within Google’s AdWords pay-per-click advertising platform. Not only does it give you the opportunity to target buyers at the exact…
Using PPC Profitably in B2B Settings
There is a lot of advice out there about the best ways to use pay-per-click advertising effectively. Whether you are using Google, Bing, Facebook, or some…
3 Newer PPC Tools Too Many Business Owners Ignore
In the world of Internet advertising, there is a lot to be said for sticking with what you know to be “tried and true.” Because there…
5 PPC Mistakes That Cost You Thousands
Sometimes, auditing a new client’s pay-per-click account is like looking through a set of financial records left behind by an employee who was embezzling. With each…
How to Squeeze More From Your Pay-Per-Click Campaigns
Amongst veteran business owners and online marketers, there are two generally accepted realizations when it comes to pay per click account management (PPC). The first is that…
Maximizing Your PPC Returns on a Modest Budget
Make Money with Pay Per Click Advertising Pay-per click, or PPC, marketing has long been idealized as one of the Internet’s greatest brand-building strategies. After all,…
