Monday, January 19th
9:00 am – 10:00 am
B-1050 | Retailer Resource Center
Presented by: Ron Gordon, Sr. Vice President of Technology
Make the Most of Your Online Presence!
Are you making the most of your online Web presence? Current surveys show that 89% of consumers begin their shopping online, even when they anticipate buying from a local brick-and-mortar retailer. As a result, your website has never been more important!
In this informative seminar we will present several practical ideas that you can use to market your products and services more effectively, more attractively, and in a way that will better engage your customers. These easy-to-apply ideas will improve your website’s usability, its effectiveness, and increase Search Engine Optimization. Several examples will be provided that demonstrate what works well and what does not, along with tools, such as W3C compliance and Schema.org, that you can easily use to measure the performance and effectiveness of your website.
Using the latest website technologies, like Responsive Website Design, will enable you to present a truly engaging and informative web presence that will delight and inform your website visitors. Using technology properly will enable you to stand out against the competition, succeed in bringing customers into your store, and close sales.
Retailers and their website administrators will benefit from the topics and scenarios presented as MicroD explains how you can be on the leading-edge of the Home Furnishings industry by making better use of your web presence to create greater opportunities on an affordable budget.