Exploring Twitter for Retailers:
140 characters. That’s it. That’s all letters and spaces you have to create a message. Doesn’t seem like enough, does it? But, the average person’s attention span is only 8 seconds. So, 140 characters is just the perfect amount to grab someone’s attention and to read your message.
There is a new generation of shoppers on social media and Twitter is one of those platforms. As people have shifted from brick-and-mortar stores to e-commerce, it is crucial for retailers to advertise at a place where people always look: social media. Every social media page is important, but today MicroD is going to discuss why Twitter should be used amongst retailers.
Why Twitter is Important to Use for Retailers:
According to Twitter Marketing, for every dollar spent on Twitter, retailers generate $6.17 in sales. Twitter is another source of revenue for your company after brick-and-mortar stores and e-commerce. The more ways you can reach out to customers, the more your business gets exposed and increases your revenue.
Twitter helps create revenue, but most importantly, it creates brand awareness for your business. For many millennials, they hear news and learn what’s trending via tweets and hashtags. It doesn’t matter how big or small your store is. What matters is that you are reaching out.
Other benefits of Twitter include:
- Keep up with the latest trends in your industry
- Promote your blog content, presentations, webinars
- Boost your website SEO
- Drive website traffic
- Get instant feedback
- Monitor your brand reputation
Twitter for Retailers in Home Furnishings:
In the Home Furnishings industry, Twitter becomes crazy during markets and conferences. Due to how quick and easy it is for someone to read, it automatically catches someone’s attention. In addition, Twitter has the best method for getting notifications of information. As people are running around at markets and conferences, notifications will immediately pop up on your followers’ phone. When something is trending that you tweet or hashtag, your followers will get a notification. When someone retweets, quotes your tweet, or simply likes it, the entire notification pops up right on your phone. Both sides of the Twitter platform benefit.
If you have a sofa, outdoor umbrella, or ottoman that just came out, you have to tweet it! People like having the newest items in the market. They want to keep up with the trends. With a powerful caption and a quality image, your followers will take their time to look at your products.
What can you do?
- Maximize engagement by testing various ad formats
- Photos, GIFs, Videos. Try them all. It’s great to test out the waters to see what kind of media your audience is most responsive to. Don’t forget to include your company logo on each post!
- Build limited-time discount messaging
- Having a deadline with a strong call-to-action creates a sense of urgency for followers to react immediately. This will help increase your sales.
- Reach out to your followers
- “Remember that a person’s name is to that person the sweetest and most important sound in any language” -Dale Carnegie. If your followers ever tweet at you or purchase a product from you, make sure you reach out to them on Twitter. It shows that you value your customers and in return, it likely that they will reach out to you again and tell their friends.
Pro Tip: For B2C marketing, engagement rates and CTR’s are highest on weekends and Wednesdays (Source: Business Insider)
Who knew that a little blue bird icon could have this much effect on your business? Your tweets provide that initial step for followers to take action. It allows you (retailers) to show your creativity and express your brand. It’s simple, yet extremely effective! The times of day you tweet, discussion topics you engage in, and whether you include a photo all affect how visible your tweets are. By understanding why Twitter is important and what you can do, you can optimize your Twitter account to appeal to Twitter users, and accumulate followers faster and more efficiently.
If you want to understand more about how Twitter can help your business grow or want some professional help, contact our Strategic Services at MicroD!