Surge the most relevant traffic to your website through premier paid search engine advertising. Google has recently changed their search results so that paid advertisements make up the top four results for competitive search terms. If you don’t protect your top search terms with paid ads, you could be losing business to your competitors. It is easy to create a Pay-Per-Click campaign for your business, but the cost can quickly spiral out of control if you are not experienced or haven’t had the experience of working with a pay-per-click company. As part of our digital marketing solution, MicroD has had years of experience as a pay-per-click company creating successful campaigns that have made our clients millions of dollars. Stop doing bad PPC and let us help you bring more buyers to your showroom.
We generate ads and search results that are specific to your product(s) or service line. Paid Search Advertising should be part of any strategy because it is the only way to guarantee that you will appear in the first position in the search results.
Our strategy takes a closer look at who your prime audience is and what industry related websites they frequently browse. Display advertising is a cost effective way to get your brand in front of potential customers. Make sure you are their first brand they think of when they need your services.
Since so many users have switched to their mobile devices for internet access opposed to a computer, our PPC agency managers help your business reach those users wherever they are. Most searches are now conducted on mobile devices, but people search on mobile differently than on desktop. Mobile specific ads are the best way to deliver what these users are looking for.
Through heavy analysis, we pinpoint the most valuable traffic that is converting the fastest. Only target the users who are best for your business. Find which search terms produce the best sales. Our PPC agency managers will help you target these users more effectively.
What’s your return on ad spending (ROAS)? We work to maximize this area, while minimizing the cost-per-click (CPC) to you, the advertiser. Focus your ad spend on the highest margin products or draw attention to a short term sale you are having. PPC marketing gets you in front of more potential customers.
Once we begin attracting new users to your website, we plan how to keep them coming back, and better yet – converting into new business! Most users visit your site for a reason. Retargeting shows ads to people who have already visited your site and know your brand, increasing the likelihood that they will convert.
- Keyword and Non-Performing Words
- Landing pages
- Conversion History
- Display Network
- Campaign Structure
- Ad Preferences
- Cost Per Conversion
- Use of Ad Extensions
- Campaign Structure