Whether users are utilizing a smartphone, tablet, laptop or desktop, they are researching your product and/or service through the internet. Are you going to be one of the home furnishings retailers on the first page of their search results? If you are not, your competition will be.
How often is your website updating with fresh content? Optimized website content like product descriptions and blog articles is one of the strongest strategies for online success. Our team is certified in writing for SEO but we’re also experts in understanding interior design and home furnishings. That means your website will be optimized for search engines and your shoppers. This quality content not only improves your search engine ranking but also helps convert your website visitors into actual furniture sales.
There is a specific range of words and phrases that rank at the top of a majority of searches for home furnishings retailers. These words are referred to as “keywords,” or “keyword phrases.” Our SEO experts begin every project with thorough keyword research to find out what your customers are searching for and what you can do to bring those customers to your store. Doing this allows us to target all of our content, design and optimization efforts around keywords that have the highest search frequency for your shoppers and ROI.
You want to bring local shoppers into your store. So, it’s important to make it easier for shoppers to find your store and your website. 82% of shoppers on a smartphone are searching for products and services locally. As a Google Certified Partner, we focus on Local SEO because we know that’s how your showroom brings more revenue. We’ll update your business information all around the internet and make sure that shoppers can find you easier on Google.
Sometimes, the best ideas come from your competition. It’s important to use your competitor as a benchmark to improve your results over time. We will do in-depth competitor analysis to make sure your SEO is beating the competition.