Grow B2B revenue without sacrificing profitability.
B2B Website Solutions
THE BENCHMARK
In order to increase your market penetration and recover profitability from the impacts of COVID-19 and tariffs, manufacturers need to implement eCommerce for retail partners, trade professionals and consumers. Create a future-ready business by addressing these trends now and getting a jump on your competitors who will lag in revenue and profits and run the risk of obsolescence by not taking action.
CHANGES IMPACTING B2B RETAIL CHANNELS
Retail is Shrinking
The retail channel is shrinking with fewer retail stores opening and ready to do business than ever before. COVID pandemic created an even larger gap to fill in revenue for manufacturers.
To the Trade is Growing
While the retail channel shrinks, To the Trade continues to show growth in the home furnishings industry.
Driving Revenue Profitably
The changing retail channels create challenges for manufacturers that need to grow the revenue. Retail channels will never fully recover. To the Trade channels can offset lost revenue from the retail channel but is resource-draining to support.
Digital is the New Normal
No matter what channel you serve, the B2B consumer is changing.
Millennials take their place as the new generation of B2B buyers and majority decision makers in the retail store. These new retail buyers view the B2B purchasing process as a B2C consumer and expect a similar experience. Manufacturers who will increase their market share and fill revenue gaps with usable revenue have taken steps to remove friction in the B2B furniture buying process and embraced ecommerce enablement.
ECOMMERCE TRENDS FOR HOME FURNISHINGS MANUFACTURERS
B2B ecommerce skyrockets year over year.
Since 2015, US B2B eCommerce sales increase nearly $75B each year. In 2020, B2B ecommerce exceeds B2C ecommerce sales by more than 50%. For manufacturers who need to sell more and more effectively in the changing landscape, B2B ecommerce experiences are no longer optional.
How to Drive More Revenue Through B2B eCommerce
Meeting these benchmarks will position home furnishings manufacturers to exploit new growth opportunities in the now connected eCommerce economy going forward into the recovery.
Benefits of an eCommerce-Enabled B2B Website
Improve Cross-Team Efficiency
Align all of your teams in one system by giving your operations, customer service, and sales teams a unified view of the disposition and actions required for orders.
Scale New Business with Self-Service
Give your retailers an Amazon-like ordering and order tracking experience with these self-service features.
Increase Cross-Selling and Upselling Opportunities
Use your B2B website and best-in-class product discovery tools to make furniture easy to browse, find, customize, visualize, price, and purchase.
Increase Customer Service Efficiency
Reduce the phone calls, emails, and time-draining requests and make your customer service team more efficient with an easy-to-use website for creating and managing orders, collecting sales aids, and more.
Reach B2C & B2B Consumers
Your well-designed, mobile-friendly website can function as a discovery and search tool for B2C as well as provide eCommerce functionality for the B2B side of your business.
Enhance the B2B Customer Experience
Integrate all business systems with critical customer data as well as 2D/3D visualization for a modern online buying experience for B2B decision makers.
B2B Website Features
SUCCESS FROM INDUSTRY LEADERS
We deliver the leading product in the industry for a holistic solution that serves your customers (consumers, designers, dealers) as well as your team (order entry, customer support, sales, operations) with proven effectiveness. Our team and technology focuses entirely on the home furnishings industry. MicroD is the only platform in the furniture industry where 2D visualization, 3D visualization, and a configure/price/quote engine are native to the platform. This means we deliver a superior user experience without compromising search engine optimization.
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Our company relies heavily on providing our customers with current and updated information. Our sales team, accounting group, customer service, and merchants all use our manufacturers’ back-end systems. It would be great if all were as easy to use and as informative as what we have with Hooker Furniture’s websites, built by MicroD.
Their systems allows dealers to log in to consumer-facing websites for Hooker, Sam Moore, and Bradington-Young and enjoy a rich, Amazon-like shopping experience for ordering furniture. It’s amazing!
Once logged in, I can use the system to see my specific pricing for products plus their availability and I can use the Configure/Price/Quote system to easily build custom furniture orders for our customers. The Hooker Furniture website is the best Dealer-to-Manufacturer ordering system of all those that we use.
We would love to see more manufacturers adopt this B2B model for dealers like us!
— RANDY GOOD
Good’s Home Furnishings
MicroD has 20+ years’ experience designing customer-friendly user interfaces that help sell more furniture. MicroD has delivered a diverse set of integrations with ERP and RMS platforms including NetSuite; JD Edwards; STORIS; FROG; AS400; Profit Systems and others.
GROW YOUR BRAND WITH A B2B WEBSITE SOLUTION
Leaders, take your brand to the next level of customer experience.
If you’re ready to future-proof your company and increase revenue channel effectiveness among your dealers and designers, you need to learn how other manufacturers like you are using this solution successfully.
