Home furnishing retailers are learning that the “brick and mortar retail store challenge” and the “omnichannel retail challenge” are very real concerns as they develop their ecommerce furniture strategy alongside their ecommerce website.
First, it was the big box retailers challenging smaller independent operators and now with the explosion of huge ecommerce outlets like Amazon and Wayfair, home furnishings retailers are forced to compete in a new world they do not fully understand. Consumers want wider selections for home furnishings and they’re looking online for the solution. Your ecommerce website works 24/7 so you don’t have to. Successful retailers keep making it easier and easier for online shoppers with suggestive purchase recommendations, live chats, buy online / pick-up in store and more.