Like many other retailers, over time, they became discouraged by the mediocre results and poor communication from their marketing partner.
They consistently found themselves asking “what are we getting for our money?” and realizing that they didn’t know what the marketing agency was even doing each month. PPC and SEO results were not at all what was discussed and expected. The budget was depleting with little ROI; getting no reports showing measurable growth on digital marketing.
Category: Home Furnishings
Date: October 2018
With so many holes in their digital marketing strategy, the retailer knew they needed a change that would deliver results, meet business goals, and promote their unique brand online. The retailer decided to make a change and move their marketing strategy to a trusted technology partner that already knew their industry, knew their business and hosted managed their online storefront.
Within a few weeks of starting digital marketing with MicroD, the client was surprised at the results! Not only had their Pay Per Click advertising better aligned with their goals, but they were able to begin a content marketing plan that incorporated unique and consistent blog posting and professionally managed social media management.
By extending their partnership with MicroD, this retailer was able to work with a digital marketing provider that took the time to strategize an actionable plan with regular reporting and a full-time team dedicated to driving in-store traffic and brand recognition.
